The average user spends 8.3 hours on Facebook a month
Post type #02: Image post
Facebook devotes a large amount of space in users’ newsfeeds to allow images to show, so why not take advantage of this? Photos often get strong engagement, especially via the ‘like’ button, but may not spark as much discussion as a text update containing a question.
Just ask yourself: is this something your fans will find interesting, funny, or valuable?
You can also create galleries of multiple images, as well as a sideways-scrolling photo carousel. You can also add different URL links for different carousel images –perfect online retailers to display products on Facebook.
Find out how you can use carousel ads to really maximise your Facebook ad engagement.
Post type #03: Link post
A link post is one which contains a link to another Facebook page or a website. A link post will encourage the user to click the link and land on the destination page.
So, if you launch a new product or service, a link post is a good way to alert your customers and drive traffic to that page.
If you want to bring people to a website, always use a link post. A really strong link post is likely to generate likes and spark discussion in the form of comments. If the content is really useful, users may want to share the post with others.
Link posts are accompanied by an image thumbnail, taken from an image on the page you’re linking from. If there’s no suitable image on the link, or the image is too small, Facebook allows you to upload your own.
Find out how to control what images and info your links display when shared with our guide to social media markup.
Tools and tips when writing
When you actually start typing in the status box, you will notice a couple of features and functions to enhance your post, such as the ability to schedule a post, add a location, or include tags to other profiles (@handles).
Tagging other pages
Each Facebook user has on average 130 friends and is connected to 80 pages, groups and events
You can then begin to set up your special offer, including the title, description, imagery, any promo codes, and T&Cs.
Once live, all your fans need to do is hit “Get Offer” and they’ll be given the promo code and sent off to the URL you specified.