Facebook post types
Once you have created and optimised your Facebook page, it’s time to start creating posts for your followers. First, let’s go over the technical aspects of writing a post: the functionality available and the type of posts you can publish.
The type of post you use might depend upon your objective. Do you want to spark engagement on a topic? Get users to like an image? Or have your fans click through to a website?
The average user spends 8.3 hours on Facebook a month
Post type #02: Image post
Facebook devotes a large amount of space in users’ newsfeeds to allow images to show, so why not take advantage of this? Photos often get strong engagement, especially via the ‘like’ button, but may not spark as much discussion as a text update containing a question. Just ask yourself: is this something your fans will find interesting, funny, or valuable?
Post type #03: Link post
A link post is one which contains a link to another Facebook page or a website. A link post will encourage the user to click the link and land on the destination page. So, if you launch a new product or service, a link post is a good way to alert your customers and drive traffic to that page.
If you want to bring people to a website, always use a link post. A really strong link post is likely to generate likes and spark discussion in the form of comments. If the content is really useful, users may want to share the post with others.
Link posts are accompanied by an image thumbnail. The thumbnail is taken from an image on the page you are linking from. However, if there is no suitable image on the link, or the image is too small, Facebook allows you to upload your own.
Tools and tips when writing
When you actually start typing in the status box, you will notice a couple of features and functions to enhance your post, such as the ability to schedule a post, add a location, or include tags to other profiles (@handles).
Tagging other pages
When writing your post, simply type the name of the page you wish to tag, prefixed by the ‘@’ symbol. When you publish your post, this will become a link to the page you tagged. This is very useful if you are sharing content and wish to credit the original writer’s Facebook page. Doing this will also (depending on privacy settings) send an alert to that page saying you have mentioned them.
Each Facebook user has on average 130 friends and is connected to 80 pages, groups and events
The ‘scheduled post’ icon will appear below the status box as a grey clock icon in the beige tool bar. However, this is only available from your timeline, not your newsfeed. It’s a fantastic tool that allows you to create posts immediately, but to publish them at a later date. This is especially useful if you know when your fans are mostly likely to be online. If your fans are mostly consumers, it may be logical to assume many of them will be at work during the day, so you might get the best response if you post in the evening. You can get more accurate information as to when your fans are most likely to be online by using Facebook Insights (more on that in the next lesson).
Nearly every type of business could find applications for at least a few of these options. For instance, if you want to run a U.K.-only promotion, just choose United Kingdom as your targeting location. Now only Facebook fans in the U.K. will see your update.
It’s important to remember: by gating your audience, you will inevitably be targeting fewer people. If you have 10,000 fans, and only half of them are in the U.K., the maximum reach you could expect by targeting only U.K. fans would be 5,000 people.
Adding a location to a post
You can also add a location to a post, which pretty much works the same way as it does for a personal profile. Your location will be displayed within your post. This feature can be used effectively by your business to show you’re currently at a special event or exhibition.