Getting started with your Facebook page
Before we start, you will need a regular Facebook profile account. If you haven’t got one yet, just visit facebook.com and sign up. Once you have set up your personal Facebook account profile, you can then create a new Facebook ‘page’. First, though, let’s explain the differences between a Facebook profile and a Facebook page.
There are a total of 1.31 billion active users and 54.2 million pages on Facebook
Differences between a ‘Profile’ and a ‘Page’
It’s easy to get confused between these two types of accounts on Facebook. A ‘profile’ account is a regular, personal account for Facebook users. Everyone on Facebook has a profile, and you can use yours to add and request new friends, leave comments, upload photos, etc.
A Facebook ‘page’ is different. A page does not represent a single individual, but is intended specifically for a business or organisation. You do not ‘make friends’ with a page, but you can instead become a fan of a page associated with a brand.
Facebook is very keen to see businesses using pages, not personal profiles: so much so that they have been known to shut down personal profiles that were set up specifically to promote a business. This would be a disaster after all the hard work you have put into your page, so it’s important to just create a Facebook page from the start.
If you are reading this and already use a personal profile for your business, it is possible to convert your profile to a page simply by using the ‘Profile to Business Page Migration’ service here. This will migrate your profile photo and friends list only, so make sure you have backed up any other data on your page, such as descriptions and other content.
It just looks more professional
Facebook users could become confused should they land on a personal profile when they expect to see a Facebook page. First impressions count!
Creating a business page
You can create a page from your profile feed using the left-hand-side column under the link entitled ‘pages’. However, the quickest place to start is here: https://www.facebook.com/pages/create.
On the ‘create’ page, you will see six options for your new page.
Cause or Community
This option is for non-profit causes such as charities and local community groups.
From here, you will need to fill in the relevant information to set up your page. In the description field, add a sentence about your business, with important key terms at the beginning of your description. The description is very important, as this will be one of the big factors determining where your page will rank when people search specific terms using Facebook’s Graph Search. You’ll also have an option to add some relevant links to your page, such as your company website and Twitter address. Save your info and move on.
After you choose a profile image for your page, you will be able to submit all of the information you have added about your business. Your Facebook page is now live! Now you can start to customise and optimise your Facebook business page.