There are 4.5 billion likes on average every day on Facebook
Identify the type of person who ‘likes’ your page. Who are they? Where are they from? What are the main age groups of your fans? What content to they want to see? Once you have the answers to these questions, it will be easier to keep your fans engaged and entertained.
Other than keeping your fans entertained, there is another important reason why you need to post quality content to your Facebook page.
Not all of your updates will be seen by your fans. In a bid to ensure only great content is displayed in a user’s newsfeed, Facebook uses a post-ranking algorithm to determine which posts are displayed.
A quick explanation of how this works is simply the more engagement (likes, shares and comments) a post gets, the bigger the post’s reach.
We’ll take a closer look at the factors within the Facebook ranking algorithm in the next section of this guide.
Offer your Facebook fans something they can’t get anywhere else, like exclusive special offers, discounts or information.
How often to post?
There is no exact science or definitive recommendations as to how many times you should post on a daily or weekly basis.
However, if you post too often, fans might get tired of seeing your posts hogging their Facebook feed.
Before every post, ask yourself a few questions: is this content worth posting? Will my fans find this content valuable?
Are they likely to share, like or comment on it? If the answer is yes to these questions, then don't hesitate to hit the "post" button.
After a while, you will be able to gauge how your posting strategy is coming along. By using Facebook Insights, you gain access to historical data about the kind of post your audience responds to – and the type of content that makes them reach for the dreaded "hide" button.