Getting the most out of your Facebook page

Now that you have created your Facebook page, you will need to optimise it, for two reasons. Firstly, so you can offer your fans/customers as much information about your business as possible. Secondly, optimising your page with the relevant information can help users find your page when searching Facebook using Graph Search.


Facebook Graph Search

Facebook Graph Search is a type of search engine similar to Google Search. The key difference is: Facebook Graph Search allows you to ask questions in order to receive specific answers rather than simply displaying links to websites that might be relevant.

You can find the Graph Search box right at the top of almost every page on Facebook.

Facebook Graph Search bar

For instance, try typing “Places in London”, and Graph Search will return a list of ‘places’ in London (that have Facebook pages).

You can get more specific answers when you start to add more variables to your question. Now try, “places in London liked by my friends”. You will be shown a list of places in London your friends have ‘liked’ on Facebook. To go even further than this, add a third variable: “places in London, liked by my friends who like LCN.com”. You get the idea.

Graph Search is a great tool that will only get more powerful in the future. There are lots of ways a Facebook user can take advantage of this search engine to find exactly what they want. Your page needs to be optimised so users can find your page easily.

Learn more about Graph Search on the official Introduction to Graph Search page at Facebook.com.

There has been more than a trillion posts in Facebook's Graph Search database

Vanity web address

Your web address is a way for people to find your page directly. Just pop the address into a browser, and people will land on your timeline (your timeline is the default Facebook page where your status updates are shown in date order). When you first create a Facebook page, your web address might look something like www.facebook.com/pages/yourpagename/121234324 — not too pretty or memorable. Unfortunately, you cannot choose a vanity address until after your page has at least 25 fans (likes).

Once you have 25 fans, you can choose your own address by clicking the ‘Edit Page’ button at the top of your page and selecting ‘Update Page Info’. From here, there will be an option for ‘Page Address’, where you can select your own vanity web address. It’s important to make your address memorable, relevant, and, where possible, short.

It’s a good idea to use the same handle across all your social media platforms. For instance, at LCN.com, we use the handle lcndotcom for our Google+, Twitter and Facebook pages. This gives continuity across your social media profiles, and helps protect your brand by stopping other people claiming your preferred handle.

Once you have your vanity web address, you can change it just once!

Facebook info page screenshot

Cover photo

Your cover photo is important, as it will probably be the first thing potential fans notice when they land on your page. It takes up a lot of real estate at the top of the page, and also displays similarly on mobile devices. Cover photos need to be 851 pixels wide and 315 pixels tall. Any less than that, and your image will be stretched to fit, and the quality will be compromised and distorted. When designing or choosing an image, bear in mind that your profile picture/logo will take up some space towards the bottom left of your cover photo.

Facebook cover page example

On a personal profile, this would be your profile picture. Most brands and business tend to use their logo here. Pick something that people will associate with your company.

Logos will display at 160x160 pixels. Make sure you use a perfectly square image larger than 160x160 to avoid any issue with the image distorting to fit.

Facebook logo example

‘About’ section

This little area is where you can add a short sentence to describe who you are and what your company does. Clicking this area on your page will take you to the ‘About’ page. If you are logged in as a page administrator, you will be able to update various fields of information such as your company mission, company overview and detailed description. You can also update basic information such as what products or services you sell, when the company was founded, and your contact information.

It’s vital you fill all these fields in! All of this data is used by Facebook to help users who search for products and services to find you.

This information and more can also be found and edited via the ‘Page info’ section of your page. Access it by clicking ‘Edit Page’ from your Admin Panel, then select ‘Update Page Info’.

Facebook product and service type screenshot

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