Vanity web address
Your web address (URL) is a way for people to find your page directly.
Just pop the address into any web browser, and people will land on your timeline (your timeline is the default Facebook page where your status updates are shown in date order).
When you first create a Facebook page, your web address might look something like this: www.facebook.com/pages/yourpagename/121234324. This isn’t too pretty or memorable. Thankfully it’s simple to pick a simple @username for your page. Just visit https://www.facebook.com/username to check availability for your page.
It’s important to make your address memorable, relevant, and, where possible, short. It’s also a good idea to use the same handle across all your social media platforms.
This gives continuity across your social media profiles, and helps protect your brand by stopping other people claiming your preferred handle.
Once you have your vanity web address you can change it – but only once. So be sure.
Your cover photo is important, as it will probably be the first thing potential fans notice when they land on your page. It takes up a lot of real estate at the top of the page, and also displays similarly on mobile devices.
Cover photos need to be 828 pixels wide and 315 pixels tall. Any less than that and your image will be stretched to fit, and the quality will be compromised and distorted. When designing or choosing an image, bear in mind that your profile picture/logo will take up some space towards the bottom left of your cover photo.