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Category: Online Advertising

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Should You Use PPC Advertisements if You Already Rank Highly?

by James - July 8, 2015

If you are lucky enough to rank highly for your desired keywords, you may have another question to ask yourself: Should your still pay for Google Ads?

Online Advertising

5 Pay Per Click Tips: Buying Traffic and Getting Results

by Sabina Plimmer - July 3, 2015

Pay per click ads are a great way to quickly reach a large targeted audience, but getting it wrong can be costly! Make your PPC campaign a success with these tips.

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Facebook Ads: Relevance Score Explained

by Sabina Plimmer - June 29, 2015

We take a look at Facebook’s “Relevance Score” metric, and what it could mean for Facebook Marketers and PPC campaigns.

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What is Remarketing and How Does It Work?

by Terri Misters - April 27, 2015

What’s better than displaying ads to potential customers? Displaying ads to potential customers who have already showed an interest in your products. That’s exactly what remarketing is!

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Online Advertising Social Media Twitter

A Beginner’s Guide to Twitter Ads

by Terri Misters - November 25, 2014

Twitter’s Ad platform is still relatively new to the PPC landscape. Check out our beginners guide on how to get started marketing your business on Twitter.

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Facebook Online Advertising Social Media

Explaining Facebook’s 20% Text Rule

by Terri Misters - October 7, 2014

If you use Facebook Ads there’s a good chance you’ve had an ad rejected thanks to the 20% rule. We explain what it means, and how to avoid getting rejected.

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