Using Twitter for business

Twitter, much like Facebook, is a great way to communicate with friends and people who share your interests, but it’s also an excellent marketing tool for your business.

Estimates show that there are nearly 600 million registered users on Twitter, and 135,000 new members sign up every single day. This guide aims to help you make the most of Twitter’s magnetic draw, and shows you how to make this platform work for your business. To begin: why should your business use Twitter?

There are 190 million unique Twitter visitors every month

It's popular

It’s difficult to precisely measure the number of people who actively use Twitter. Many people have multiple accounts, whilst old and unused accounts may still be measured using certain data.

Celebrities like Katy Perry and Justin Bieber have more than 40 million followers each. Worldwide, more than 500 million tweets are sent, on average, every single day. In May 2013, Twitter was the 10th most visited website in the world, and now attracts nearly 200 million unique visitors every single day.

Twitter on mobile

It's mobile

Recent figures suggest that more than 40% of people use their mobile phones to send tweets. For businesses that are looking to access a mobile crowd, there are few better social networking websites from which to choose.

The nature of the site, with its 140-character maximum, lends itself perfectly to smaller screens and mobile keyboards, while the short-form text means that it is easy to read on tablets and smartphones alike.

It's viral

American comedian and talk show host Ellen DeGeneres holds the record for the most retweeted message of all time. She posted a ‘selfie’ taken at the 2014 Oscars ceremony which went on to be retweeted over 3 million times. Of course, not every tweet you send is going to grab your followers’ imagination like that, but all it takes is a great idea and a bit of luck!

It's quick and easy to Tweet

A tweet cannot contain more than 140 characters, and can be composed in a few minutes or less. Even sending a series of tweets every single day shouldn’t take up more time than you have to offer.

Twitter is media rich

You're no longer restricted to just text

Users are no longer restricted to only 140-character tweets, and can now post images and even video clips.

Expanded tweets, or Twitter Cards, which we will cover later in this guide, give users media-rich content without ever having to leave the confines of Twitter.

Customers love it

Because Twitter is so simple, customers often use it to interact with businesses they frequent. Its 140-character limit lends itself well to asking quick and concise questions without ever having to dial a number or send an email.

Potential customers may contact you on Twitter before making a decision about whether or not to use your services. This is a great chance to be responsive and make an excellent first impression.

Of course, you can get negative comments, too, as it’s very easy to send a 140-character complaint via Twitter; but once again, this is an opportunity to show your great customer service capabilities, and turn a negative scenario into something positive.

Just remember the golden rule: never ignore a tweet from a customer!

Stick with it

Building a popular Twitter profile is not easy; it requires a lot of time and effort on your part. If you put the work in, though, you will start to see a return on your efforts, and your business will benefit.

Let’s start by creating your Twitter profile.

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