Get the most out of your Twitter profile
Your business now has a basic Twitter profile, so let's optimise your page to ensure that your followers and customers have as much information about your business as possible.
Make your profile attractive, and utilise the many features Twitter has to offer: both strategies help you move towards the ultimate goal of making Twitter work for your business.
Customise your Twitter background
If you don't customise your Twitter background, you are wasting a lot of onscreen real estate! Use this area to further reinforce your brand image. Feature images of your products, your workplace, and/or pictures of the people who make up your company. Keep it simple.
Whatever image you use will be aligned to the top left of the screen. Different options for screen size and resolution mean that there is no single, set size for a Twitter background. You should, however, aim for a minimum size of 1900 pixels x 900 pixels.
Write a better bio
Your Twitter bio is one of the most important areas to optimise. Though brief, it will give the reader a quick insight into who you are and what your company does.
Remember, you don't have to use all 160 characters! People love Twitter because it is quick and straight to the point. 160 characters of dull bio copy will not convey the kind of message you wish to get across.
Not only should your copy be compelling, it should also communicate (briefly) the services your business offers. You have limited space, but ideally, anyone who reads your bio should feel no confusion about what it is you and your business actually do.
If you have a well-known tag line, then you can use it as your bio; but if you don’t yet have global exposure or a slogan everyone instantly recognizes, you should expand upon it a little.
40% of Twitter users don't tweet themselves but watch other people tweet instead
In addition to links, you can also include @usernames and #hashtags in your profile.
If you have a corporate or business Twitter account that features regular updates from a number of your team members, or multiple departments and teams with their own Twitter accounts, then the use of @usernames can be very useful.
The BBC Twitter bio includes a short and accurate bio description, and uses @usernames to direct readers to the departments they may be looking for.
The nature of the BBC means that it benefits from having multiple accounts, and using the @username in their bio ensures that users can easily find the Twitter account they're looking for.
Hashtags can also be used in your bio, and could prove indispensable if you are using a particular hashtag for a marketing campaign or Twitter competition.
A well-optimised Twitter profile will help people find your business in an online search, and give prospective customers immediate insight into what your company is all about.