You may also get reviews on other websites, including forums, social media platforms and blogs, though these don’t play a significant part in local SEO. However, these reviews are still worth having, as potential customers might base their buying decisions on them.
The only way to get consistently good reviews is to give a consistently good service!
Reviews on Google My Business
The most valuable reviews in terms of local SEO and website ranking are those left on your Google My Business listing. This is largely because people are most likely to see these reviews when they find your listing in Google Maps.
These reviews will also play a particularly important role in normal search results, since people will be able to see how many reviews your business has received alongside your listing in the results.
If you have more than ten reviews, your listing will also be accompanied by an averaged score.
When people review your business using Google, they will also have to rate their experience between 0 and 5, with 5 being the highest rating.
Obviously, maintaining a high score is absolutely essential, since people will then be far more likely to click the link to your website. Likewise, a company with no reviews is not likely to receive much attention, particularly if a competitor in the listings has an established reputation already.
Don’t forget physical media either – you can even include a request in notices at your business venue, on business cards, and in printed newsletters.
Remember, as with citations and backlinks, quality over quantity is of the order of the day. You’ll be in a better position than your competitors if you have ten good reviews and they have twenty mixed ones.