Default 404 error pages are boring, and do nothing to help your visitors. So create a custom 404 page to help visitors to find the information they are looking for.
A high bounce rate means users are quickly leaving your page after arriving- but why? We investigate common causes of high bounce rates and how to improve your page.
Keywords are a big factor in any website’s SEO campaign. But what are short and long-tail keywords, and what terms should you focus on?
SEO has plenty of jargon associated with it. We take a look at some of the most common terminology which SEO beginners will need to familiarise themselves with.
There are many factors to getting a good search engine ranking, but there are not too many more important than using meta tags correctly!