Content creation – Posts and pages

So now you’re familiar with the basics of the WordPress dashboard, it’s time to delve into the world of content creation.

The vast majority of your time using WordPress will be spent writing posts and pages. This is fundamental to what WordPress is all about.

At this stage you might already be wondering “what’s the difference between a post and page”?

It’s a good question, and the answer is actually pretty simple.

Wordpress Hosting

Posts vs pages

In the most basic terms, a post is a blog entry and a page is just a static webpage.

What sets them apart from each other?

A WordPress post will usually have the following features…

  • A date stamp, showing the date the post was published
  • An author
  • A comments area for visitors to discuss the post
  • Posts are listed on the blog home page with the newest post first
  • A section for tags and categories – we’ll go into this in more detail later on
WordPress post

WordPress page

On the other hand, a WordPress page is usually static and used to display one-off content that doesn’t require constant updating. A “page” doesn’t have the post elements like a date stamp or an author.

Common uses for pages include…

  • Contact us page
  • About us page
  • Terms and conditions page
  • Gallery page

Posts are for your blog entries, and pages are for pretty much anything else

Adding your first post

By default, you’ll see WordPress has already created the first post on your site for you - but we’re going to delete it and create our own.

Login to your dashboard and hit “Posts”. Here you’ll see the default “Hello world!” post WordPress has created for you. Just hover over it and then hit the “Trash” link.

Adding your first post

Then click “Add New” to start creating a new post.

You’ll then be presented with the post creator. Let’s take a look at that page in more detail…

Add New Post

As you can see, the areas are pretty self-explanatory, but let’s go over them in a little more detail.


“Enter title here”

You guessed it… you add your post title here. Make sure you title is highly relevant to the content/subject of your post, and try and keep it to around 55 characters – Google won’t show longer titles in their search engine results page.

Learn more about optimising your site for Google with our complete Beginners Guide to SEO.


"Add media"

When you want to add an image or video into your post, just click here. You can also drag and drop images directly into your post.


Visual / text editor

WordPress’ default visual rich text editor behaves in much the same way as any other text editor you have used before. You can copy and paste your content from Microsoft Word with or without formatting, or just use the editor which has a wealth of formatting options of its own.

You can also switch from the “visual” view to the “text” view (see the tab at the top right of the editor). From here you can see the raw HTML code for the post – very useful when adding in your own custom code (e.g. when embedding a YouTube video).

Text Editor

The editor is very easy to use and you can simply undo any mistakes you make.

Hit the “Toggle toolbar” button to bring up more rich text editor options. You’ll then see the “undo” button – this will get you out of some tight spots.

Toggle Toolbar

The best way to get to grips with WordPress is to just dive right in without any fear! You will make mistakes along the way, but this is how we learn.

The post/page word count is always shown on the bottom left of the visual editor

Featured image

On the right hand-side column of the “post” page you’ll see an option for a “Featured Image”.

This is where you can upload a single image to be “featured” on that particular post. You can still add as many images into the body of your post as you like, but the featured image is the key image chosen to represent your post.

Featured image

How this featured image is displayed on your site usually depends on the theme you’re using.

Most commonly, thumbnail images (small images, representing your post on the blog homepage) are pulled from your “Featured Image”.

Featured images on the LCN Blog homepage

Featured images on the LCN Blog homepage

Likewise, social media thumbnails (when you share a post on a social network) are also pulled from your “Featured Image”.

Featured images on the LCN Blog homepage

Featured image showing on a Facebook link post

The benefits and usage of featured images will become clearer once you get to grips with WordPress and settle on a theme (design) for your site.


Categories and tags

Categories and tags are ways of grouping post topics/information together. You can choose several different tags and categories for every post.

What’s the difference between categories and tags?

Categories and tags do seem pretty similar, and they serve a similar purpose.

Categories are for broader grouping of post topics, whereas tags are a little more granular and can be used to describe a post in further detail.

For example, if you’re writing a blog post on a film (let’s say “The Matrix”), you might use categories and tags like this…

  • Categories: Movies
  • Tags: Sci-fi, Keanu Reeves, Futuristic, Laurence Fishburne, The Wachowski’s, Neo

So “Categories” is the broad topic, and "tags" represent the finer details.

Setting up your blog posts this way means you and your site visitors can easily view your blog posts grouped by certain terms or topics. It makes it easy to see all your posts within the category “Movies”, or similarly, all your posts tagged with “Keanu Reeves”.

Check out this in-depth guide on categories vs tags for more information.


“Publish”

From the publishing panel (to the top-right of the “Post” page), you can push your post. This will make it live so the world can see it, but there are also a couple of other states your post can be in.

When writing your post for the first time, it will be in “Draft status”.

“Draft” status means your post will not be visible to your website visitors, but this changes as soon as you hit the blue “Publish” button.

Here are a few different published states you may find yourself using…

Publish

As you can see, you can set “post visibility” to private and even password-protect it - Very useful if you want to send a draft version of your post to someone who doesn’t have user access to your WordPress dashboard.

Once a post is live, you can go back and edit to your heart’s content. Upon doing so you’ll notice the blue “Publish” button has now become an “Update” button. Once finishing any edits to a live post, just hit “Update” to make your changes live.

Posts and pages cannot be seen publicly until you hit “Publish”

Adding a page

Adding a new page is nearly exactly the same process as adding a post – they both share the same visual text editor and the same publishing options.

The key difference is, being a static page and not a blog post, pages do not allow you to add an author or categories and tags – so those options won’t be there.

Adding a page

Other than that, everything works the same – WordPress likes to keep things simple!

Now you’re ready to publish your content across the web, but we reckon you’ll want to do so in style – so let’s move onto our next lesson on “Choosing a theme for your WordPress site”.

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