What is the .London domain?

The new .London domain extension is one of the most eagerly anticipated new domain name releases in years, and you can register yours today!

.London provides consumers and businesses with greater choice, and new opportunities for companies to perfect their brand identity online.

Stand out from the crowd with a new .London domain.

The new domain for London

Own a .London domain

The benefits of owning a .London domain

  • Stand out from your competition by being easily identified as a London-based individual or business.
  • Improve your visibility within Google for local searches and help drive highly targeted traffic to your website.
  • Protect your brand from competitors or cybersquatters by securing your name.

A recent YouGov survey of small businesses in London found that more than one in four (equivalent to 218,140 companies) were likely to register for a .London web address.

The same survey also found that almost half said they’d do so because they’re proud to be a London business, 41 per cent said a .London extension would help customers find them more easily, and 27 per cent said it would help generate more sales.

London skyline

If you have any questions or need advice around the new domain names,
please call us on +1 646 837 7020