Think BIG with Google Consent Mode v2

Google Consent Mode v2

Are you fretting over online compliance? Buckle up, because if your business is hanging out on the web, you’ve got a wild ride ahead navigating through all those legal hoops regarding personal data collection. It’s like trying to keep track of a dozen spinning plates while juggling flaming torches – talk about a headache!

But fear not, dear entrepreneur, for we’ve got the ultimate ace up our sleeve – our Online Compliance product. It’s like having a legal guru on speed dial, giving you the lowdown on all your obligations without breaking a sweat. From cookie banners to privacy policies, consider it your one-stop-shop for keeping your customers reassured and showing off your data protection prowess.

And guess what? It’s now juicier than ever with full-blown support for the snazzy Google Consent Mode v2.

What is Google Consent Mode v2?

Picture this: Google Consent Mode v2 swoops in like a superhero, filling in the gaps left by those stubborn non-consenting users. It’s like having a crystal ball that predicts their every move based on past consenting users – who needs mind-reading when you’ve got AI, right?

So, why should you care? Well, if you’re already knee-deep in Google Analytics and Google Ads, this is your golden ticket to peek behind the curtain of those non-consenting visitors. Suddenly, that data gap becomes a thing of the past, and you can finally see what’s cooking on your website, all while respecting your customers’ privacy choices. Google even claims you can expect predictions for around 65% of clicks from those non-consenters. Not too shabby, huh?

How does this help me?

What’s in it for you? Well, buckle up, because you’re about to:

  • Amp up your ad game
  • Boost those conversions
  • Keep the GDPR overlords happy

And here’s the kicker – come March 2024, you’ll need Google Consent Mode v2 to unlock all the cool features in Google Analytics. So, it’s not just a trend, it’s the future!

How can I activate it?

How do you get in on the action? If you’re already rocking our Online Compliance product, you’re halfway there. Just flip the switch on that built-in cookie banner, tick the magic box that says “Do not block Google’s services that adhere to Consent Mode,” and boom, you’re good to go!

So, quit playing catch-up with your analytics and dive headfirst into the world of Google Consent Mode v2 – it’s the missing puzzle piece your data has been begging for. And hey, it’s included in EVERY Online Compliance product, so what are you waiting for? Let’s make compliance cool again!

Written by

Nathan Preedy

Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential.