The social media landscape is noisy and competitive. As such, marketers are now finding themselves facing a growing list of tasks and responsibilities that they need to juggle to ensure that the social channels they manage are attracting attention for all the right reasons. Many might view this as an unenviable and challenging task but the very best marketers understand how to use specific social media tools to their advantage.
With a plethora of tools out there, let’s run through 10 of the best that will help you to generate real social traction in 2019.
Platform-Specific Native Analytics
We’re going to start with one of the most obvious, but you might be surprised at just how many businesses seriously underuse the native analytics information embedded into every social platform.
The Facebook Insights tab contains a wealth of valuable data, including followers, likes, and individual post-performance. Instagram analytics will highlight how frequently users are interacting with your content and how your images are performing over time. Similarly, Twitter analytics will provide you with plenty of audience-related information and the types of content that are currently performing particularly well.
This free tool created by Google allows anyone to search for currently trending topics. This information can be used in a variety of ways, including to inform future content and to monitor trending keywords and their search volumes.
If influencer marketing is on your agenda, BuzzSumo will help you to identify both trending influencers and content that has been heavily shared across the social landscape. This essentially means that you won’t have to monitor multiple channels as everything can be found in one easy to navigate interface.
This handy tool can be used to analyse successful content by topic and this information can be used to inform the development of smarter strategies that will deliver increased engagement.
If you need easy access to high-quality imagery but you don’t always have access to an experienced professional designer, Canva is an essential tool to have in your toolkit. With an extensive gallery of templates, illustrations, icons and more, Canva’s intuitive drag-and-drop interface has made it simple for anyone to create aesthetically pleasing, highly engaging imagery that will capture attention across your social channels.
Widely-used by many marketing professionals, Buffer is a platform that makes it easy for social teams to manage their accounts via one single interface. With the ability to schedule content and analyse performance, Buffer makes the delivery of a consistent content calendar far more manageable.
Effective social media engagement requires a significant time investment. Buffer Reply simplifies this process by making it easier for support and marketing teams to respond to a variety of social conversations from a single inbox. With this tool, you will know that if someone reaches out to your team for help, someone will reply in a timely manner.
If you have been looking for a library that is practically overflowing with high-quality photographs that you can use for free, Unsplash needs to find its way into your bookmarked tools immediately.
There are a lot of different collections to explore on Unsplash so we recommend identifying and following a handful of creators who have a vibe that reflects the sort of messaging you post across your socials. Hitting the follow button will allow you to keep up with their latest work and remember, presenting a consistent aesthetic will give your social channels a polished and highly professional appearance.
If you frequently work with influencers and want a tool that will help you to keep up to date with their blog content, Feedly is really useful. This RSS aggregator can also be used by marketers to monitor industry blogs and websites, which is certain to save plenty of time every single day.
Effective social media marketing requires you to maintain a consistently high level of productivity. Within Todoist you can create a bespoke social content calendar, which will help you to ensure that you are consistently posting to your social channels at the right times to grow your audience, build a community and increase your engagement metrics.
Video is becoming an increasingly important element of social media marketing and Animoto is an intuitive tool that will help you to create engaging videos quickly and simply. Video can be difficult to get right but whether you want to use it to help launch a new product or promote an exciting announcement, this unique social tool will quickly become an invaluable addition to your toolkit.
The social media landscape is constantly in a state of flux. New innovations are being made all the time and keeping up can sometimes feel like an impossible task. Building a kit of reliable social media tools that help you to manage your channels will alleviate some of the pressure and put you in the best possible position to secure the success your hard work deserves.