{"id":6219,"date":"2025-07-02T15:47:04","date_gmt":"2025-07-02T14:47:04","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=6219"},"modified":"2025-08-07T10:49:30","modified_gmt":"2025-08-07T09:49:30","slug":"the-eaa-is-coming-is-your-uk-website-ready","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/the-eaa-is-coming-is-your-uk-website-ready\/","title":{"rendered":"The EAA is Coming: Is Your UK Website Ready to Serve All European Customers\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Navigating the European Accessibility Act: A Guide for UK Digital Services&nbsp;<\/h2>\n\n\n\n<p>From 28th June 2025, new rules under the <strong>European Accessibility Act (EAA)<\/strong> will be in force. Even if your business is based here in the UK, the law could still affect you if you have users, customers or website visitors from the EU.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the EAA and Why Does It Matter?&nbsp;<\/h2>\n\n\n\n<p>The European Accessibility Act (Directive (EU) 2019\/882) is EU legislation aimed at improving access to digital products and services for people with disabilities. It\u2019s about levelling the playing field and making sure everyone, regardless of ability, can use digital tools like websites, apps, e-commerce platforms, and more.&nbsp;<\/p>\n\n\n\n<p>This law isn\u2019t just for public bodies or government sites, it now covers many private sector businesses too.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EAA Compliance: Does Your UK Business Need to Act?&nbsp;<\/h3>\n\n\n\n<p>If your business:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has <strong>more than 10 employees<\/strong> or&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brings in <strong>over \u20ac2 million in revenue<\/strong>,&nbsp;<br>and&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers <strong>digital services to EU customers<\/strong>,&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>then the EAA may apply to you,, even if your company is based in the UK.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Types of Services Are Covered?&nbsp;<\/h3>\n\n\n\n<p>The law applies to a broad range of digital tools and services, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites and online shops&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites &amp; e-commerce platforms&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online banking and payment systems&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transport and travel booking sites&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital TV &amp; telecommunications&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-books, apps, and software\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The core requirement is that digital content must be <strong>accessible to everyone<\/strong>, including people using screen readers, keyboard-only navigation or captions for video. The goal is for websites to be:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perceivable&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operable&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understandable&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Robust&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In practical terms, that means following accessibility best practices &#8211; and for most websites, that\u2019s <strong><a href=\"https:\/\/www.accessiway.com\/wcag\">WCAG 2.1 Level AA<\/a><\/strong> (Web Content Accessibility Guidelines).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What If You Don\u2019t Comply?&nbsp;<\/h2>\n\n\n\n<p>The penalties vary between EU countries, but they\u2019re far from symbolic.&nbsp;<\/p>\n\n\n\n<p>Fines can reach <strong>\u20ac1 million<\/strong>, and there\u2019s potential for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mandatory service shutdowns&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forced product withdrawal from the EU market&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reputational damage if your site is called out for being inaccessible&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Beyond Regulation: How Accessibility Drives Business Growth and Innovation&nbsp;<\/h3>\n\n\n\n<p>Accessibility isn\u2019t just a box to tick or a regulation to follow. Done properly, it\u2019s a <strong>business opportunity<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>66%<\/strong> of businesses report better organic traffic after making accessibility improvements&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>82%<\/strong> of disabled customers say they stick with brands that make their websites usable&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inaccessible websites are missing out on an estimated <strong>\u20ac6.3 billion<\/strong> a year in revenue&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Whether it\u2019s SEO, customer loyalty or conversions, accessibility makes good business sense.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What You Can Do Next&nbsp;<\/h2>\n\n\n\n<p>At <strong>LCN.com<\/strong>, we believe websites should be easy for everyone to use and we\u2019re here to help you get there.&nbsp;<\/p>\n\n\n\n<p>To support customers in getting ready for the EAA, we\u2019ve partnered with <strong>AccessiWay<\/strong> &#8211; an accessibility platform designed to simplify compliance.&nbsp;<\/p>\n\n\n\n<p>AccessiWay offers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated accessibility adjustments&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-powered compatibility with assistive tech&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compliance with WCAG 2.1 AA&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ongoing monitoring and legal support\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s a simple, scalable way to make your site compliant and more inclusive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>NEW from LCN: WayWidget<\/strong><\/h2>\n\n\n\n<p>If you&#8217;re looking to improve website accessibility, we&#8217;re pleased to introduce <strong>WayWidget<\/strong>. Built in partnership with AccessiWay, this AI-powered tool helps make your site easier to use for everyone\u2014while supporting your compliance with the EU Accessibility Act.<\/p>\n\n\n\n<p>WayWidget is designed to work across websites of all sizes. It not only helps you meet legal requirements but also creates a better experience for visitors with different needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why choose WayWidget?<\/strong><\/h3>\n\n\n\n<p><strong>Simple one-line install<\/strong><br>Add a single line of code to your site\u2019s <code>&lt;head&gt;<\/code> section. WayWidget will activate instantly, without any complex setup.<\/p>\n\n\n\n<p><strong>Smart, AI-driven accessibility<\/strong><br>WayWidget includes tools like screen reader support, keyboard-friendly navigation, adjustable text size and contrast settings, animation toggles, and alt text handling.<\/p>\n\n\n\n<p><strong>Made for small businesses<\/strong><br>With pricing starting from just \u00a31 for the first month, WayWidget Lite makes accessibility practical and affordable.<\/p>\n\n\n\n<p><strong>Goes beyond compliance<\/strong><br>Accessibility improvements can drive real results. 82% of customers with disabilities stay loyal to accessible businesses, and 66% of sites report traffic growth after making changes.<\/p>\n\n\n\n<p><strong>Improves usability for all<\/strong><br>WayWidget isn&#8217;t just about ticking boxes. It gives visitors more control over how they browse your site, helping people with visual, motor, or cognitive impairments use it with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get started now<\/h2>\n\n\n\n<p>Visit our <a href=\"https:\/\/www.lcn.com\/accessibility-tool?PR=BRT40\">WayWidget page<\/a> to explore the right plan for your business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure your site is accessible<\/li>\n\n\n\n<li>Reach more potential customers<\/li>\n\n\n\n<li>Offer a better experience for every visitor<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.lcn.com\/accessibility-tool?PR=BRT40\" style=\"border-radius:4px;background-color:#ba005a\">Start your accessibility journey today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The European Accessibility Act comes into force in June 2025. Find out what it means for UK-based websites, who needs to comply, and how to make your site accessible with tools like AccessiWay. <\/p>\n","protected":false},"author":32,"featured_media":6220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,83],"tags":[],"class_list":["post-6219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","category-online-compliance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The EAA is Coming: Is Your UK Website Ready to Serve All European Customers\u00a0 - LCN.com<\/title>\n<meta name=\"description\" content=\"The European Accessibility Act comes into force in June 2025. 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