{"id":6009,"date":"2024-09-30T11:16:35","date_gmt":"2024-09-30T10:16:35","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=6009"},"modified":"2024-09-30T11:16:35","modified_gmt":"2024-09-30T10:16:35","slug":"5-top-tips-on-preparing-for-black-friday","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/5-top-tips-on-preparing-for-black-friday\/","title":{"rendered":"5 top tips on preparing for Black Friday"},"content":{"rendered":"\n

November is looming on the horizon which can only mean one thing \u2013 Black Friday is on the way! <\/p>\n\n\n\n

Originally a US tradition to mark the start of the Christmas shopping season, Black Friday has now spread far afield and is welcomed by retailers and consumers in countries all over the world. <\/p>\n\n\n\n

This year\u2019s Black Friday is on 29th<\/sup> November. Together with Cyber Monday on 2nd<\/sup> December, the four-day weekend is traditionally one of the busiest shopping periods of the year. In fact, on Black Friday 2022 retail sales hit a record $31.2 billion<\/a>. <\/p>\n\n\n\n

Here in the UK, Black Friday is a major shopping event, as anyone who has visited their local High Street during that weekend can probably testify! <\/p>\n\n\n\n

If you\u2019re selling goods or services, whether online or physically, it\u2019s clear that it\u2019s worth taking the time to get ready for Black Friday. Without the necessary preparation, you could lose out on the potential extra sales and happy customers. <\/p>\n\n\n\n

With that in mind, here are our 5 top tips on how to make sure you\u2019re Black Friday-ready. <\/p>\n\n\n\n

Tip #5: Plan your offers<\/strong><\/h2>\n\n\n\n

Have a think about which offers you want to run on Black Friday. Maybe you\u2019ll be setting up a blanket 20% discount off everything you offer, or perhaps a \u201cBuy One, Get One Free\u201d instead? You can guarantee that most of your competitors will be running some sort of offer on Black Friday, so it\u2019s important that you make your own mark with an amazing deal that will bring in the crowds.\u00a0<\/p>\n\n\n\n

Tip #4: Build up excitement<\/strong><\/h2>\n\n\n\n

In the days and weeks leading up the event itself, start to create a buzz in advance. On your website and social pages you can post teasers about the great deals you\u2019ll have available. Print some appealing\u00a0posters to display in your shop window, designed to attract attention as people walk past. That way, when Black Friday arrives shoppers will already be aware you\u2019re planning something and will be looking forward to visiting you to scoop up a bargain.\u00a0<\/p>\n\n\n\n

Tip #3: Arrange enough resources<\/strong><\/h2>\n\n\n\n

You\u2019ll want to make sure that you\u2019re ready for the extra trade you\u2019ll hopefully be gaining. If you sell online, conduct a review of your existing package and check there is enough bandwidth and storage capacity. If you\u2019re currently running near the maximum limit, you might want to sort out more space with your hosting company. For a physical shop, it might be worth ensuring you\u2019ve got all available staff on duty over the long weekend so you can provide the best possible service.\u00a0<\/p>\n\n\n\n

Tip #2: Use a mystery shopper<\/strong><\/h2>\n\n\n\n

Is the purchase process, whether on your website or within your shop itself, the best it can be? Is your website hard to navigate or difficult to use? Is the inside of your shop laid out awkwardly with the till hard to find? Consider employing a mystery shopper to make a test purchase and let you know what they thought. Their feedback could offer an invaluable insight into how you can improve the customer experience.\u00a0<\/p>\n\n\n\n

Tip #1: Check your stock levels<\/strong><\/h2>\n\n\n\n

Once you know which products you\u2019ll be promoting during Black Friday and Cyber Monday, you should make sure you have a large enough supply of them. You don\u2019t want to run an exciting deal, only to run out of stock midway through the weekend. If your suppliers have a long lead time then it may be worth getting your order in early, so you\u2019re fully stocked ahead of time. And if it turns out you don\u2019t manage to sell all of it during Black Friday then don\u2019t worry \u2013 Christmas is just around the corner! <\/p>\n\n\n\n

And there you have it. Our top five tips on getting your business ready for the Black Friday weekend.  <\/p>\n\n\n\n

Finally, don\u2019t forget to try and get out yourself over the weekend and check out the deals. You never know, you might just end up with a bargain! <\/p>\n","protected":false},"excerpt":{"rendered":"

November is looming on the horizon which can only mean one thing \u2013 Black Friday is on the way!  Originally a US tradition to mark the start of the Christmas… Read more →<\/a><\/p>\n","protected":false},"author":31,"featured_media":6010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[89,90],"class_list":["post-6009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-your-business","tag-black-friday","tag-cyber-monday"],"yoast_head":"\n5 top tips on preparing for Black Friday - LCN.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/5-top-tips-on-preparing-for-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 top tips on preparing for Black Friday - LCN.com\" \/>\n<meta property=\"og:description\" content=\"November is looming on the horizon which can only mean one thing \u2013 Black Friday is on the way!  Originally a US tradition to mark the start of the Christmas... 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