{"id":5991,"date":"2024-08-30T13:37:04","date_gmt":"2024-08-30T12:37:04","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=5991"},"modified":"2024-08-30T13:40:29","modified_gmt":"2024-08-30T12:40:29","slug":"back-to-school-back-to-business","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/back-to-school-back-to-business\/","title":{"rendered":"Back to school, back to business"},"content":{"rendered":"\n

Deep breath everyone \u2013 the school summer holidays are nearly over.<\/p>\n\n\n\n

How have they been for you? If it\u2019s anything like ours then you\u2019ll have had children running wild during Zoom calls, water guns being sprayed everywhere and paint ending up on every type of surface imaginable!<\/p>\n\n\n\n

It\u2019s nearly time for a breather surely?<\/p>\n\n\n\n

Yet it\u2019s also a good opportunity to take stock of where your business is at the moment and where you want to go with it. Autumn is lurking in the sidelines, bringing with it the looming \u201cC word\u201d and the run-up to the festive period.<\/p>\n\n\n\n

Spruce up your website<\/h2>\n\n\n\n

If you\u2019re in the retail business, the last quarter of the year can be particularly exciting for you. In fact, Statista<\/a> reports that UK retail spending during November and December is the highest in Europe.<\/p>\n\n\n\n

If you sell online via your website then spend some time having a good look over it. Make sure all of your products are clearly presented, each of them with an image and description. How straightforward is the purchase process? Can all the text be read easily?<\/p>\n\n\n\n

If you can, try asking a friend or family member to spend a few minutes looking at it. They may offer a fresh perspective, picking up on issues that you\u2019d not considered.<\/p>\n\n\n\n

But what if you\u2019re not in retail? You\u2019ll still want to make sure your website is spick and span. It\u2019s the online face of your business and needs to present the best possible impression. If it\u2019s slow to load, or fiddly to use, it could be putting potential customers off. Are you on the best package for your needs? Is there plenty of room for future growth?<\/p>\n\n\n\n

Don\u2019t get overwhelmed by it all though. There\u2019s still time to start from scratch and get a whole new website designed if you like. Our Web Design team can have one built for you in as little as six weeks, so you can be up and running well before the end of year rush.<\/p>\n\n\n\n

\n
Build Me a Website<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Check you\u2019re compliant<\/h2>\n\n\n\n

In this short lull before peak trading, it could also be sensible to check that you\u2019re still compliant with GDPR and other such regulations. The rules change quite often, so the situation may have changed since your last check.<\/p>\n\n\n\n

Once the kids are back at school and you\u2019ve got some peace and quiet (finally!), why not use our online scanner to check over your website and see if anything is missing?<\/p>\n\n\n\n

\n
Check your compliance<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Set some goals<\/h2>\n\n\n\n

Finally, why not give yourself a challenge by setting some business goals? Make sure they\u2019re ones that are actually achievable, such as improving revenue by 5% or gaining 20 new customers by the end of the year.<\/p>\n\n\n\n

You\u2019ll need to decide how to measure them as well. Tools such as Google Search Console can help you monitor your website performance and see where your visitors are coming from, or how they\u2019re finding you. This sort of information can be very useful in identifying the areas to grow your business in, or for planning future marketing campaigns.<\/p>\n\n\n\n

Get some rest<\/h2>\n\n\n\n

Most importantly, as the long summer holidays draw to a close, make sure that you get some rest and are fully refreshed for the months ahead.<\/p>\n\n\n\n

Give yourself a pat on the back for getting through it. Celebrate all that you\u2019ve achieved and start planning what your next victories will be.<\/p>\n\n\n\n

The kids may be going back to school now but, for you, the real work begins.<\/p>\n\n\n\n

Best of luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

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