{"id":5157,"date":"2021-07-12T10:30:12","date_gmt":"2021-07-12T09:30:12","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=5157"},"modified":"2021-07-28T17:08:54","modified_gmt":"2021-07-28T16:08:54","slug":"most-accessible-sites","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/most-accessible-sites\/","title":{"rendered":"The Most Accessible Retail Sites for the Visually Impaired"},"content":{"rendered":"\r\n<section>\r\n<p>In the UK, over 2 million people are living <a href=\"https:\/\/www.nhs.uk\/conditions\/vision-loss\/#:~:text=In%20the%20UK%2C%20there%20are,as%20blind%20or%20partially%20sighted.\" target=\"_blank\" rel=\"noopener nofollow\">with sight loss<\/a> and <a href=\"https:\/\/www.bbc.co.uk\/bitesize\/articles\/z6k9gwx\" target=\"_blank\" rel=\"noopener nofollow\">3 million with colour blindness<\/a>. On top of that, 360,000 are registered as blind or partially sighted.<\/p>\r\n<p>Making your website accessible to the visually impaired not only helps these users but also your business. Five million UK buyers is a significant market to lose out on \u2013 especially when many accessibility issues are simple to fix.<\/p>\r\n<p>Even Google is now placing more importance on website accessibility. Just this month, they released a new <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/more-details-page-experience?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">page experience update<\/a>, that takes into account (you guessed it) a user\u2019s experience on a page. And if disabled users regularly have a poor experience, Google might choose to rank a better performing competitor instead.<\/p>\r\n<p>At LCN, we are believers in the power of designing a website with accessibility in mind. And we\u2019re always looking to improve our own designs to provide an effortless experience for all of our users.<\/p>\r\n<p>With this in mind, we wanted to conduct a mini accessibility audit of the top 50 retail homepages in the UK. We then wanted to highlight a few ways these websites could perform better for visually impaired users.<\/p>\r\n<p>For this, we turned to two of the main tools that are regularly used by accessibility evaluators: <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\" target=\"_blank\" rel=\"noopener nofollow\">Google Lighthouse<\/a> and <a href=\"https:\/\/wave.webaim.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Wave by WebAim<\/a>.<\/p>\r\n<p>The first of which gives webmasters a performance score from 0-100. The latter showcases how sites can improve.<\/p>\r\n<\/section>\r\n<section><br \/>\r\n<h2>The Most (and Least) Accessible Retail Sites Overall<\/h2>\r\n<div class=\"sf-interactive-container\">\r\n<table id=\"sf-overall-table\" class=\"sf-table sf-table--red\">\r\n<thead class=\"sf-table__head sf-table__head--red\">\r\n<tr class=\"sf-table__head-row\">\r\n<th class=\"sf-table__head-cell\">Retail Site<\/th>\r\n<th class=\"sf-table__head-cell\">Google Lighthouse Accessibility Score<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody class=\"sf-table__body\">\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">H&amp;M<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">100<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Laura Ashley<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">99<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Beauty Bay<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">98<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">B&amp;Q<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">98<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Sainsbury&#8217;s<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">98<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Ann Summers<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">96<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Wickes<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">96<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Karen Millen<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">91<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Oasis<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">91<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Tesco<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">91<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">John Lewis<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">91<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Amazon<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">90<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Apple<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">90<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Evans Cycles<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--green\">90<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Space NK<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">89<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Asos<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">88<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">American Golf<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">87<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Holland &amp; Barrett<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">86<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Dunelm<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">86<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Morrisons<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">84<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Waitrose<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">84<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">House of Fraser<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">81<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Very<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">81<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Argos<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">81<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Schuh<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">80<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Superdrug<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">80<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Axminster<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">79<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">River Island<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">79<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Dune London<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">78<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Moss Bros.<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">77<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Ao.com<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">77<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Boots<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">77<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">JD Williams<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">75<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Next<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">75<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">JD Sports<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">75<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Debenhams<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">75<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Asda<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">75<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Screwfix<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">74<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Nisbets<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">74<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Simply Be<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">72<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Jacamo<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">72<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Marks &amp; Spencer<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">72<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Office<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">71<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">The Perfume Shop<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">71<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Currys<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">69<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Chain Reaction Cycles<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">67<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Wilko<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">63<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">New Look<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">63<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Carphone Warehouse<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--orange\">58<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Halfords<\/td>\r\n<td class=\"sf-table__body-cell sf-table__body-cell--red\">47<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<button id=\"sf-overall-table-button\" class=\"sf-table__button\">See more<\/button><\/div>\r\n<p>Homepages that offer an accessible experience should strive for at least 90-100 on Google Lighthouse. Any sites that hit this have their score highlighted in green.<\/p>\r\n<p><strong><a href=\"https:\/\/www2.hm.com\/en_gb\/index.html\" target=\"_blank\" rel=\"noopener nofollow\">H&amp;M<\/a> boasts a perfect score for their UK homepage.<\/strong> Other notable entries include <a href=\"https:\/\/www.lauraashleyusa.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Laura Ashley<\/a>, <a href=\"https:\/\/www.beautybay.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Beauty Bay<\/a>, <a href=\"https:\/\/www.diy.com\/\" target=\"_blank\" rel=\"noopener nofollow\">B&amp;Q<\/a> and <a href=\"https:\/\/www.sainsburys.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\">Sainsbury\u2019s<\/a>.<\/p>\r\n<p>On the other hand, if Google believes a homepage needs improvement, scores usually sit between 50 to 89. This doesn\u2019t necessarily mean these pages offer poor accessibility, though.<\/p>\r\n<p><strong>Sites that could do with some improvement include <a href=\"https:\/\/www.superdrug.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Superdrug<\/a>, <a href=\"https:\/\/www.boots.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Boots<\/a> and <a href=\"https:\/\/www.carphonewarehouse.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Carphone Warehouse<\/a>.<\/strong><\/p>\r\n<p>A score below 50 represents poor accessibility. <strong>Just one site currently has a score below 50 on its homepage: <a href=\"https:\/\/www.halfords.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Halfords<\/a>.<\/strong><\/p>\r\n<p><a href=\"https:\/\/wave.webaim.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Wave by WebAim<\/a> helps us understand which visual disabilities in particular sites may need to pay extra attention to.<\/p>\r\n<\/section>\r\n<section><br \/>\r\n<h2>The Most (and Least) Accessible Sites for Colour Blind Users<\/h2>\r\n<p>Colour blindness is one of the most common visual impairments. It\u2019s also one that\u2019s commonly overlooked, as it can be poorly understood by those with regular vision.<\/p>\r\n<p>According to the current <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener nofollow\">Web Content Accessibility Guidelines (WCAG)<\/a>, to pass level AA, sites should strive for a contrast ratio of 4:5:1 for normal text and 3:1 for large text. To pass level AAA there needs to be a 7:1 contrast ratio for normal text and 4:5:1 for large text.<\/p>\r\n<p>Large text is defined as 14 point (typically 18.66px) and bold or larger.<\/p>\r\n<p>For graphics, it is suggested to strive for a 3:1 contrast ratio.<\/p>\r\n<p>Wave by WebAim identifies any situations on a homepage that fail to meet these contrast ratios.<\/p>\r\n<p>Six of the sites studied currently have no issues. But as seen below, <strong><a href=\"https:\/\/www.superdrug.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Superdrug<\/a> has the most colour contrast issues that may affect colour blind users:<\/strong><\/p>\r\n<div class=\"sf-interactive-container\">\r\n<div>\r\n<div class=\"sf-tabs sf-tabs--green\"><button id=\"sf-colour-blind-tab-1\" class=\"sf-tabs__tab sf-tabs__tab--active\">Top 5 Least Accessible<\/button> <button id=\"sf-colour-blind-tab-2\" class=\"sf-tabs__tab\">Top 5 Most Accessible<\/button><\/div>\r\n<\/div>\r\n<div>\r\n<table id=\"sf-colour-blind-table-1\" class=\"sf-table\">\r\n<thead class=\"sf-table__head\">\r\n<tr class=\"sf-table__head-row\">\r\n<th class=\"sf-table__head-cell\">Retail Site<\/th>\r\n<th class=\"sf-table__head-cell\">Colour Contrast Errors<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody class=\"sf-table__body\">\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Superdrug<\/td>\r\n<td class=\"sf-table__body-cell\">251<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Wilko<\/td>\r\n<td class=\"sf-table__body-cell\">86<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Simply Be<\/td>\r\n<td class=\"sf-table__body-cell\">47<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Nisbets<\/td>\r\n<td class=\"sf-table__body-cell\">40<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">The Perfume Shop<\/td>\r\n<td class=\"sf-table__body-cell\">40<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<table id=\"sf-colour-blind-table-2\" class=\"sf-table sf-table--hidden\">\r\n<thead class=\"sf-table__head\">\r\n<tr class=\"sf-table__head-row\">\r\n<th class=\"sf-table__head-cell\">Retail Site<\/th>\r\n<th class=\"sf-table__head-cell\">Colour Contrast Errors<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody class=\"sf-table__body\">\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Laura Ashley<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Oasis<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Next<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Space NK<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">American Golf<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Dunelm<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p id=\"sf-colour-blind-note\" class=\"sf-table__note sf-table__note--hidden\">*NOTE: 6 sites are listed as they are all tied for the top position<\/p>\r\n<\/div>\r\n<p>We\u2019ve used an interactive slider to showcase what the current Superdrug homepage looks like, compared with what it should look like to pass the WCAG level AAA guidelines.<\/p>\r\n<p><strong>Below you can see just miniscule colour changes to Superdrug\u2019s homepage allow accessibility for the colour blind:<\/strong><\/p>\r\n<div class=\"sf-interactive-container\">\r\n<p class=\"sf-interactive-slider-instructions\">Drag the slider to compare the current and the modified superdrug website.<\/p>\r\n<div class=\"sf-interactive-slider-container\">\r\n<div class=\"b-dics sf-interactive-slider\"><img decoding=\"async\" class=\"no-lazy\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/superdrug-original.png\" alt=\"Superdrug website with original colors\" \/> <img decoding=\"async\" class=\"no-lazy\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/superdrug-wcag.png\" alt=\"Superdrug website with WCAG's recommended colors\" \/><\/div>\r\n<\/div>\r\n<\/div>\r\n<p>Considering colour contrast errors are often caused by a small margin, this means sites can usually fix it without a complete overhaul to their site.<\/p>\r\n<\/section>\r\n<section><br \/>\r\n<h2>The Most (and Least) Accessible Sites for Screen Reader Users<\/h2>\r\n<p>Screen readers allow those with sight loss to access an audio version of a web page rather than view it. This way they can still navigate, access content and buy products with confidence.<\/p>\r\n<p>To make sure screen readers run efficiently, websites should be accurately coded, with no missing, empty or duplicate elements.<\/p>\r\n<p>Secondly, you can implement <a href=\"https:\/\/www.w3.org\/TR\/html-aria\/\" target=\"_blank\" rel=\"noopener nofollow\">Accessible Rich Internet Application (ARIA) elements<\/a> in your HTML. These will help with any assistive screen reader technologies such as <a href=\"https:\/\/www.apple.com\/uk\/accessibility\/vision\/\" target=\"_blank\" rel=\"noopener nofollow\">Apple VoiceOver<\/a>, <a href=\"https:\/\/www.freedomscientific.com\/products\/software\/jaws\/\" target=\"_blank\" rel=\"noopener nofollow\">JAWS<\/a> or <a href=\"https:\/\/support.google.com\/accessibility\/android\/answer\/6006564\" target=\"_blank\" rel=\"noopener nofollow\">TalkBack<\/a>.<\/p>\r\n<p>Below you can see which sites could improve their experience for screen reader users:<\/p>\r\n<div class=\"sf-interactive-container\">\r\n<div>\r\n<div class=\"sf-tabs sf-tabs--red\"><button id=\"sf-screen-reader-tab-1\" class=\"sf-tabs__tab sf-tabs__tab--active\">Top 5 Least Accessible<\/button> <button id=\"sf-screen-reader-tab-2\" class=\"sf-tabs__tab\">Top 5 Most Accessible<\/button><\/div>\r\n<\/div>\r\n<div>\r\n<table id=\"sf-screen-reader-table-1\" class=\"sf-table\">\r\n<thead class=\"sf-table__head\">\r\n<tr class=\"sf-table__head-row\">\r\n<th class=\"sf-table__head-cell\">Retail Site<\/th>\r\n<th class=\"sf-table__head-cell\">Screen Reader Errors<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody class=\"sf-table__body\">\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Boots<\/td>\r\n<td class=\"sf-table__body-cell\">178<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">JD Williams<\/td>\r\n<td class=\"sf-table__body-cell\">78<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">New Look<\/td>\r\n<td class=\"sf-table__body-cell\">66<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Currys<\/td>\r\n<td class=\"sf-table__body-cell\">57<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Very<\/td>\r\n<td class=\"sf-table__body-cell\">56<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<table id=\"sf-screen-reader-table-2\" class=\"sf-table sf-table--hidden\">\r\n<thead class=\"sf-table__head\">\r\n<tr class=\"sf-table__head-row\">\r\n<th class=\"sf-table__head-cell\">Retail Site<\/th>\r\n<th class=\"sf-table__head-cell\">Screen Reader Errors<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody class=\"sf-table__body\">\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">B&amp;Q<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Sainsbury&#8217;s<\/td>\r\n<td class=\"sf-table__body-cell\">0<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Beauty Bay<\/td>\r\n<td class=\"sf-table__body-cell\">1<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Dunelm<\/td>\r\n<td class=\"sf-table__body-cell\">1<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Ann Summers<\/td>\r\n<td class=\"sf-table__body-cell\">2<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">H&amp;M<\/td>\r\n<td class=\"sf-table__body-cell\">2<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p id=\"sf-screen-reader-note\" class=\"sf-table__note sf-table__note--hidden\">*NOTE: 6 sites are listed as B&amp;Q and Sainsbury&#8217;s are tied<\/p>\r\n<\/div>\r\n<p><strong>Boots in particular has room for improvement.<\/strong> Largely this comes down to the fact its website has incorrectly implemented some ARIA elements in the menu. This means when screen reader users try to navigate the menu, they aren\u2019t getting the full experience that visually able users get.<\/p>\r\n<\/section>\r\n<section><br \/>\r\n<h2>The Most (and Least) Accessible Sites for Partially Sighted Users<\/h2>\r\n<p>Partially sighted users may be able to access most of your site with ease. But issues start to arise when you include small text scenarios.<\/p>\r\n<p>A small text scenario is defined as any text sized at 10 pixels or smaller.<\/p>\r\n<p>The majority of sites performed very well here. <strong>36% of all homepages analysed had zero small text scenarios<\/strong>, this includes:<\/p>\r\n<ul>\r\n\t<li>Currys<\/li>\r\n\t<li>Halfords<\/li>\r\n\t<li>JD Sports<\/li>\r\n\t<li>The Perfume Shop<\/li>\r\n\t<li>Chain Reaction Cycles<\/li>\r\n\t<li>Superdrug<\/li>\r\n\t<li>Asos<\/li>\r\n\t<li>Debenhams<\/li>\r\n\t<li>Argos<\/li>\r\n\t<li>Asda<\/li>\r\n\t<li>Tesco<\/li>\r\n\t<li>Holland &amp; Barrett<\/li>\r\n\t<li>John Lewis<\/li>\r\n\t<li>Waitrose<\/li>\r\n\t<li>America Golf<\/li>\r\n\t<li>Beauty Bay<\/li>\r\n\t<li>Dunelm<\/li>\r\n\t<li>B&amp;Q<\/li>\r\n\t<li>Sainsbury\u2019s<\/li>\r\n<\/ul>\r\n<p>The following sites had small text scenarios on their homepages that may be difficult for partially sighted users to read:<\/p>\r\n<div class=\"sf-interactive-container\">\r\n<h3>The Top 5 Least Accessible Sites for Partially Sighted Users<\/h3>\r\n<br \/>\r\n<table id=\"sf-screen-reader-table-1\" class=\"sf-table\">\r\n<thead class=\"sf-table__head\">\r\n<tr class=\"sf-table__head-row\">\r\n<th class=\"sf-table__head-cell\">Retail Site<\/th>\r\n<th class=\"sf-table__head-cell\">Small Text Scenarios<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody class=\"sf-table__body\">\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Carphone Warehouse<\/td>\r\n<td class=\"sf-table__body-cell\">32<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Wilko<\/td>\r\n<td class=\"sf-table__body-cell\">31<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Amazon<\/td>\r\n<td class=\"sf-table__body-cell\">18<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Screwfix<\/td>\r\n<td class=\"sf-table__body-cell\">14<\/td>\r\n<\/tr>\r\n<tr class=\"sf-table__body-row\">\r\n<td class=\"sf-table__body-cell\">Axminster<\/td>\r\n<td class=\"sf-table__body-cell\">14<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p><strong>Carphone Warehouse posted the most amount of small text issues at the time of analysis (32).<\/strong> We\u2019ve taken some screenshots of their menu before improvements. Here, they\u2019ve included a \u2018New\u2019 label, next to some menu options. This text is likely too small for partially sighted users to read.<\/p>\r\n<div class=\"sf-interactive-container\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2021\/07\/carphone-warehouse-1536x740.png\" alt=\"carphone warehouse website\" \/><\/div>\r\n<p>By increasing the size of the \u2018New\u2019 label to above 10 pixels, Carphone Warehouse would have a fully accessible menu for partially sighted users.<\/p>\r\n<\/section>\r\n<section><br \/>\r\n<h2>Conclusion &amp; Key Findings<\/h2>\r\n<p>There are always elements to improve on when it comes to website accessibility. We recommend taking the time to look at your homepage to make sure it is fully accessible for those with visual impairments.<\/p>\r\n<p>Google Lighthouse offers an initial performance score \u2013 which acts as a useful benchmark for ongoing website reviews \u2013 while Wave by WebAim identifies exactly where you might be going wrong.<\/p>\r\n<p>The homepage is and always will be your most important page \u2013 it\u2019s the first page most users will land on. So, you need to prioritise making the changes here. Once you have the resources, other areas of your site can be analysed too.<\/p>\r\n<p>To summarize, these are the key findings:<\/p>\r\n<ul>\r\n\t<li>H&amp;M is the most accessible retail site for visually impaired users.\r\n\r\n<ul>\r\n\t<li>Halfords is the least accessible retail site for visually impaired users.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>All of Laura Ashley, Oasis, Space NK, American Golf, Dunelm and Next offer accessible options for colour blind users.\r\n\r\n<ul>\r\n\t<li>Superdrug has the most homepage issues for colour blind users.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>B&amp;Q and Sainsbury\u2019s have the least issues for those using a screen reader.\r\n\r\n<ul>\r\n\t<li>Boots has the most homepage issues for those using a screen reader.<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>38% of the top retail homepages have no issues for those with slight vision loss.\r\n\r\n<ul>\r\n\t<li>Carphone Warehouse has the most homepage issues for those with slight vision loss<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>Most homepages need just minor changes to improve their Google Lighthouse score. After this, more people can fully access your site, increasing your chances of driving conversions for your products and services.<\/p>\r\n<p>For more information on how you can make your website more accessible, please refer to the <a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener nofollow\">Web Content Accessibility Guidelines (WCAG).<\/a><\/p>\r\n<\/section>\r\n<section><br \/>\r\n<h2>Methodology<\/h2>\r\n<p>We opted to analyse homepages only, as this is and always should be the most important page on any website. However, from the outset, we knew that accessibility should expand beyond just the homepage. So, our rankings may not represent the full picture.<\/p>\r\n<p><a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse\" target=\"_blank\" rel=\"noopener nofollow\">Google Lighthouse<\/a> and <a href=\"https:\/\/wave.webaim.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Wave by WebAim<\/a> were used to audit all sites.<\/p>\r\n<p>The Google Lighthouse score from 0-100 was used to rank sites overall for accessibility on mobile only.<\/p>\r\n<p>To rank sites by their accessibility for colour blind users, colour contrast errors were identified using Wave by WebAim. While their <a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener nofollow\">Colour Contrast Checker<\/a> was used to identify what Superdrug could do to pass the WGAG.<\/p>\r\n<p>To rank sites by their accessibility for screen reader users, all errors around missing, empty or duplicate elements were totalled up, alongside any broken ARIA elements.<\/p>\r\n<p>To rank sites by their accessibility for the partially sighted, all small text alerts were counted.<\/p>\r\n<\/section>\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In the UK, over 2 million people are living with sight loss and 3 million with colour blindness. On top of that, 360,000 are registered as blind or partially sighted&#8230;. <a class=\"more-link\" href=\"https:\/\/www.lcn.com\/blog\/most-accessible-sites\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":28,"featured_media":3150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,38],"tags":[],"class_list":["post-5157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","category-user-experience-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Accessible Retail Sites for the Visually Impaired - LCN.com<\/title>\n<meta name=\"description\" content=\"LCN.com have analysed the top retails sites to find the most and least accessible for visually impaired users. Here is the list!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/most-accessible-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Accessible Retail Sites for the Visually Impaired - LCN.com\" \/>\n<meta property=\"og:description\" content=\"LCN.com have analysed the top retails sites to find the most and least accessible for visually impaired users. 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