{"id":4697,"date":"2019-06-18T12:12:08","date_gmt":"2019-06-18T11:12:08","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=4697"},"modified":"2021-07-05T17:29:46","modified_gmt":"2021-07-05T16:29:46","slug":"the-advantages-of-wordpress-for-a-business-website","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/the-advantages-of-wordpress-for-a-business-website\/","title":{"rendered":"The advantages of WordPress for a business website"},"content":{"rendered":"

Since its origins as a blogging platform in 2001, WordPress<\/a> has evolved to become the most popular Content Management System (CMS) on the Internet. With over 60% of the market share, it dwarfs its nearest competitors Dreamweaver, Joomla and Drupal, and powers around 34% of all websites online today<\/a>.<\/p>\n

Creating a new business website begins with choosing the right CMS. With its vast user base, WordPress has an assured future; it\u2019s not going to fold leaving the site owner with a legacy platform and no support.<\/p>\n

The user base is also an incentive for 3rd party suppliers, WordPress has spawned a whole industry of vendors for add-ons.<\/p>\n

Here we take a look at some of the reasons why WordPress has been chosen so many times, and how it can help to promote a business.<\/p>\n

 <\/p>\n

It\u2019s easy to learn<\/h2>\n

With its live preview, a designer can quickly build and update pages to see how they look. Being able to see the effect of changes makes learning \u201con the job\u201d a real possibility and encourages an inexperienced designer to try out ideas.<\/p>\n

In addition to self-training, there are many resources available; from informal blogs such as How to learn WordPress<\/a>, forums, online training courses with professional trainers such as Udemy, and, of course, the developer documentation at WordPress.org<\/a>.<\/p>\n

It\u2019s quick and easy to update<\/h2>\n

Clearly, building a WordPress website needs to be as straightforward as possible. It\u2019s also important that it remains quick to update. Modern online businesses need to update their websites on a daily basis, to add or change products and services, and to keep the site fresh. No one wants to go back to a website that looks the same as it did last week.<\/p>\n

Using the WordPress post editor, it\u2019s easy to add new post content and page content, these can later be edited or extended by choosing them from the dashboard.<\/p>\n

\"The
The WordPress rich text editor<\/figcaption><\/figure>\n

The user interface can also be modified, for example by adding or changing menu items. The website can be freshened up by changing the theme, perhaps by choosing a new theme altogether.<\/p>\n

You can manage it from anywhere<\/h2>\n

WordPress development is handled through a web browser, rather than an installed program. Designers can make changes \u201con the go\u201d perhaps working from home rather than in the office, and using whatever device is available.<\/p>\n

It works with the most popular browsers such as Safari, Chrome, and Microsoft Edge. Developers often favour Firefox for its stability and because it handles WordPress\u2019 idiosyncrasies better than others.<\/p>\n

No HTML knowledge required<\/h2>\n

It\u2019s perfectly feasible to build a WordPress website using ready-made themes, widgets, and plug-ins. Beginners can turn their ideas into fully working websites without needing to get into code. Later, they can modify the website\u2019s appearance by changing colours or fonts in the theme.<\/p>\n

As they become more proficient, some HTML knowledge will be beneficial. Understanding HTML helps with troubleshooting when the website is not working as expected.<\/p>\n

It is also useful, along with CSS, for making detailed changes to content and for modifying themes at code-level.<\/p>\n

It\u2019s search engine friendly<\/h2>\n

For many business owners, getting their website high in Google\u2019s rankings is essential for their livelihood. For a customer looking for a product or service locally, or for a specialist online supplier, Google\u2019s search results are critical. If a website isn\u2019t on the first page, the business doesn\u2019t exist.<\/p>\n

Sadly, WordPress isn\u2019t \u201coptimised\u201d for search engines. No CMS is. Improving website rankings is also not a free feature of WordPress or any particular CMS. WordPress is search engine friendly, however.<\/p>\n

WordPress performs well, delivering content to the end-user quickly. This is particularly important to the search engines and will be rewarded with a higher ranking. Plug-ins will also have an effect on performance, so they need to be chosen carefully.<\/p>\n

Specific plug-ins are available for optimising the website for search engines. All in One SEO Pack<\/a> provides functionality to notify search engines about the website such as submitting the sitemap and changes to the site. It also optimises content such as titles and generates meta tags.<\/p>\n

\"All
All in One SEO Pack dashboard<\/figcaption><\/figure>\n

Finally, it provides support for Google Analytics and Accelerated Mobile Pages (AMP)<\/p>\n

Loyal customers will also improve the website\u2019s ranking. A designer can use WordPress widgets to provide content tailored to control what the end-user finds on a particular page.<\/p>\n

There are options to can allow users to upload their own images, post on a forum, or discover content inside forums. Enhancing their experience of using the website will build loyalty.<\/p>\n

There is a roadmap<\/h2>\n

Internet technology is evolving quickly. Consumers expect a website to work perfectly with new devices and to give them a secure browsing and shopping experience. Business owners need their website to differentiate them from their competitors.<\/p>\n

All of these expectations demand that the CMS evolves at the same pace, bugs are resolved and new features are rolled out regularly. WordPress has a published roadmap. Designers are able to see what\u2019s coming and have a comfortable feeling about the longevity of their investment.<\/p>\n

Conclusion<\/h2>\n

Creating a WordPress website for your business is a sound investment. Its future is assured; it\u2019s easy to learn, and your customers will have a great experience interacting with your website.<\/p>\n

For a more in-depth guide, check out our bloggers guide to WordPress<\/a>. It covers everything you need to know about how to get your WordPress blog online, including tonnes of crossover information you can use to get your business site up and running.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since its origins as a blogging platform in 2001, WordPress has evolved to become the most popular Content Management System (CMS) on the Internet. With over 60% of the market… Read more →<\/a><\/p>\n","protected":false},"author":31,"featured_media":4701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,26,1],"tags":[],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-design","category-uncategorized"],"yoast_head":"\nThe advantages of WordPress for a business website - LCN.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/the-advantages-of-wordpress-for-a-business-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The advantages of WordPress for a business website - LCN.com\" \/>\n<meta property=\"og:description\" content=\"Since its origins as a blogging platform in 2001, WordPress has evolved to become the most popular Content Management System (CMS) on the Internet. 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