{"id":4254,"date":"2016-07-13T11:49:39","date_gmt":"2016-07-13T10:49:39","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=4254"},"modified":"2021-07-06T11:11:26","modified_gmt":"2021-07-06T10:11:26","slug":"5-reasons-link-outreach-not-providing-responses","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/","title":{"rendered":"5 reasons nobody is replying to your link outreach"},"content":{"rendered":"<p>A link outreach strategy is one way of getting relevant traffic to your site. Outreach is a great opportunity to engage with other people in your industry or niche.<!--more--><\/p>\n<p>It takes time contacting people and building relationships but it\u2019s worth it\u2026 when it works. You can often feel like you\u2019re sending a dozen <a href=\"https:\/\/www.lcn.com\/email-hosting\">emails<\/a> and only getting one response.<\/p>\n<p>So, why are people not responding to your carefully written emails? How do you fix it?<\/p>\n<p>Here are 5 reasons your link outreach is not providing responses (and how to fix it).<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h2>Your emails are not personalised<\/h2>\n<\/li>\n<\/ol>\n<p>You can usually tell when you\u2019ve received an email that has been sent to thousands of other people. The content is generic and it\u2019s obvious the sender doesn\u2019t know much about you.<\/p>\n<p>Even the first line of the email says \u201cHi there,\u201d instead of saying your name.<\/p>\n<p>Sending generic emails says to the recipient that you did not spend much effort writing the email or creating a personalised proposal.<\/p>\n<p>So, if you didn\u2019t make an effort, why should they make the effort to send you a response?<\/p>\n[Tweet &#8220;Don&#8217;t expect a reply if you don&#8217;t personalise your outreach emails&#8230;&#8221;]\n<p>People appreciate when you\u2019ve spent time getting to know them. Before you contact someone, explore their website to get to know them better.<\/p>\n<p>When you write an email to them, show you\u2019re happy to make the effort.<\/p>\n<ul>\n<li>Include their name<\/li>\n<li>Talk about their site: what did you like?<\/li>\n<li>Share some information about yourself<\/li>\n<\/ul>\n<p>Generic emails look like spam. Usually, people don\u2019t read spam or even open emails that look spammy. Show you\u2019re a genuine person by personalising your emails.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h2>Subject line is not encouraging<\/h2>\n<\/li>\n<\/ol>\n<p>So often people don\u2019t think about the subject line before they click send. However, this is what the recipient sees first before they open the email.<\/p>\n<p>If you leave the subject line blank, there is no encouragement to click. But if you put something that looks generic, there is a high chance it will be perceived as spam.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4262 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/05\/spam.png\" alt=\"spam subject line email\" width=\"1000\" height=\"429\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/05\/spam.png 1000w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/05\/spam-300x129.png 300w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/05\/spam-768x329.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><em>Make sure your email\u00a0doesn&#8217;t\u00a0end up straight in\u00a0the\u00a0spam folder<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Examples of generic subject lines:<\/p>\n<ul>\n<li>GET YOUR FREE GIFT<\/li>\n<li>Urgent email for your attention<\/li>\n<li>60% off our premium app<\/li>\n<\/ul>\n<p>Having capitalised subject headings can be\u00a0considered as spam so avoid capitalising. Use unique phrases to help your email stand out and show the recipient you\u2019re genuine.<\/p>\n<p>You need to show in your subject line that you\u2019ve spent time researching their website.<\/p>\n<p>Make a comment about something you like on their site or if you want to write an article specific to one of their blog categories.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h2>Email name doesn\u2019t inspire trust<\/h2>\n<\/li>\n<\/ol>\n<p>What email are you using to contact prospects? Your email address can have a major influence on whether the recipient will open the email.<\/p>\n<p>43% of recipients will <a href=\"http:\/\/www.convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\">mark an email as spam based on the email address<\/a>.<\/p>\n<p>If you\u2019re still using an email address you created when you were in high school, it might not be very professional to keep using it. Especially if it\u2019s <em>jeff_is_ace@emailaddress.com<\/em>.<\/p>\n<p>For some recipients, they don\u2019t like getting emails from free\u00a0email accounts services (like Yahoo!, Gmail, etc).<\/p>\n<p>Receiving emails from <a href=\"https:\/\/www.lcn.com\/email-hosting\">business email<\/a> accounts inspires more trust and shows you\u2019re from a credible business.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h2>You don\u2019t have a relevant or appealing idea<\/h2>\n<\/li>\n<\/ol>\n<p>Data shows <a href=\"https:\/\/litmus.com\/blog\/two-seconds\">51% of recipients delete their emails within 2 seconds of opening it<\/a>. That doesn\u2019t give you a lot of time to make an impression.<\/p>\n<p>If you\u2019re not getting responses, then have a look at the\u00a0idea you\u2019re trying to sell to them. It\u2019s possible people are opening your emails but they aren\u2019t interested in working with you.<\/p>\n<p>For example: If you\u2019re writing a guest post, the person who will be publishing your post will be sharing it with their audience so your post needs to be relevant to their readership. Otherwise they won\u2019t want it on their site.<\/p>\n<p>Your idea must be relevant and appealing for their audience.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h2>It\u2019s clear your knowledge about their niche is lacking<\/h2>\n<\/li>\n<\/ol>\n<p>To be successful in your link outreach strategy, you need to show your knowledge about the industry.<\/p>\n<p>When you\u2019re contacting people in niche industries, they will be able to tell if your knowledge on the subject is limited.<\/p>\n<p>Before you start implementing your outreach strategy, book some time to do your research.<\/p>\n[Tweet &#8220;Don&#8217;t use a scattergun approach to outreach. Target the right niche&#8230;&#8221;]\n<p>Improve your understanding by reading other websites and blogs (this will help you find other people to contact for your outreach).<\/p>\n<p>The emails you write to outreach prospects must contain the correct terminology for their niche.<\/p>\n<p>Remember, the person you\u2019re writing to will be accustomed to talking to other people in their industry. They will be able to tell if they\u2019re dealing with a newbie or a professional.<\/p>\n<p>&nbsp;<\/p>\n<h2>Improve your outreach success<\/h2>\n<p>To have a successful link outreach strategy, you need to use your time effectively to understand the people you\u2019re contacting.<\/p>\n<p>Preparatory research will improve your emails and make them more engaging for the reader.<\/p>\n<p>If you\u2019re contacting a blogger, reading their blogs will help you determine what tone of voice you should use in your email.<\/p>\n<p>In <a href=\"https:\/\/blog.digital22.com\/what-is-inbound-marketing\">inbound marketing, understanding your target audience<\/a> is key to creating a personalised marketing strategy.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i.imgur.com\/5j9TaAs.gif\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Related: <a href=\"https:\/\/www.lcn.com\/blog\/find-contact-engage-industry-influencers-social-media\/\">How to find and engage industry influencers<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>Outreach is all about building relationships with other people in the industry. Before you can start a conversation, you need to know the person you\u2019ll be talking to and show them you\u2019re a person who is worth talking to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rikki @ 22digital.com explains why you might not be receiving many positive replies to your backlink outreach campaign.<\/p>\n","protected":false},"author":31,"featured_media":4264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,30],"tags":[5],"class_list":["post-4254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-copywriting","category-link-building","tag-intermediate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 reasons your link outreach is not providing responses - LCN.com<\/title>\n<meta name=\"description\" content=\"Rikki @ 22digital.com explains why you might not be receiving many positive replies to your backlink outreach campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 reasons your link outreach is not providing responses - LCN.com\" \/>\n<meta property=\"og:description\" content=\"Rikki @ 22digital.com explains why you might not be receiving many positive replies to your backlink outreach campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow a successful website with the LCN Business Hub\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/lcndotcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-13T10:49:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T10:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/05\/email-outreach.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan Preedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Preedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/\"},\"author\":{\"name\":\"Nathan Preedy\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"headline\":\"5 reasons nobody is replying to your link outreach\",\"datePublished\":\"2016-07-13T10:49:39+00:00\",\"dateModified\":\"2021-07-06T10:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/\"},\"wordCount\":978,\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/5-reasons-link-outreach-not-providing-responses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/05\/email-outreach.png\",\"keywords\":[\"Intermediate\"],\"articleSection\":[\"Content &amp; 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