{"id":4005,"date":"2016-05-31T11:24:03","date_gmt":"2016-05-31T10:24:03","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=4005"},"modified":"2021-07-06T08:22:14","modified_gmt":"2021-07-06T07:22:14","slug":"use-quora-part-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/","title":{"rendered":"How to Use Quora as Part of Your Content Marketing Strategy"},"content":{"rendered":"<p>Imagine the possibility of connecting with customers actively searching for information relevant to your sector.<\/p>\n<p>How would your marketing ROI be impacted if you knew your content was being consumed by potential customers specifically looking for information regarding your market niche?<\/p>\n<p>This is the potential of <a href=\"https:\/\/www.quora.com\/\">Quora<\/a>.<\/p>\n<p>With\u00a0<a href=\"https:\/\/www.similarweb.com\/website\/quora.com\" target=\"_blank\" rel=\"noopener\">222\u00a0million<\/a> site visitors\u00a0in February\u00a02016 (yes, that&#8217;s million!), Quora is the number two reference site in the <em>world<\/em>.<\/p>\n<p>With 66% of their visitors coming from search engines (Jan &#8211; Feb 2016), that&#8217;s a a\u00a0lot of eyeballs that could be finding their way to your content on Quora.<\/p>\n[Tweet &#8220;You&#8217;re not active on Quora? Oops. Can you say &#8220;missed opportunity&#8221;? #ContentMarketing&#8221;]\n<p>If you&#8217;re convinced Quora needs to be part of your content marketing strategy, there are a number of ways you can maximise your opportunities.<\/p>\n<p>Consider the following 12 tips to ensure your outreach efforts on this mega-hit community site are optimised to their full potential.<\/p>\n<p>Once you actively start engaging on Quora, you&#8217;ll wonder why it took you so long to make this powerful site part of your content marketing strategy.<\/p>\n<p>&nbsp;<\/p>\n<h2>Optimise your Quora profile for success<\/h2>\n<p>Make sure appropriate keywords are included to help others find you, add all social media profile data, your <a href=\"https:\/\/www.lcn.com\/instantsite\">website<\/a>, and any reputable profile links to build your reputation.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4010 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/darmesh-profile.png\" alt=\"dharmesh profile picture\" width=\"991\" height=\"176\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/darmesh-profile.png 991w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/darmesh-profile-300x53.png 300w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/darmesh-profile-768x136.png 768w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><em>Dharmesh Shah of Hubspot keeps his profile bio simple, whilst including a link and social profiles<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>While contributing helpful answers on Quora is your number one way to build credibility, the completeness of your profile will go a long way towards boosting your reputation.<\/p>\n<p>&nbsp;<\/p>\n<h2>Add your Quora profile data to your social media profiles<\/h2>\n<p>From Facebook and Twitter to Instagram and Pinterest, cross-referencing your Quora profile on multiple social media sites will help drive visitors\u00a0to the helpful answers you provide on Quora.<\/p>\n<p>&nbsp;<\/p>\n<h2>Quora has a global community of users<\/h2>\n<p>Remember this when answering questions. Don&#8217;t just assume readers will be from the U.K. or North America. This is especially important if you hope to grow your company internationally.<\/p>\n<p>&nbsp;<\/p>\n<h2>Reference others<\/h2>\n<p>Don&#8217;t be afraid to reference the answers of others when you&#8217;re answering questions on Quora. Not only will you be helping readers to discover informative content, but you&#8217;ll also be building your network at the same time.<\/p>\n<p>&nbsp;<\/p>\n<h2>Comment on answers<\/h2>\n<p>Commenting on answers is also highly recommended. If you can add more to a conversation, chime in with additional content that may be of use to readers. This is <em>not<\/em> an opportunity to drop your website URL or spam others with irrelevant chatter.<\/p>\n<p>Quora is about contributing quality answers of value to the community. Your company website link is in your profile; leave it there.<\/p>\n<p>&nbsp;<\/p>\n<h2>Follow<\/h2>\n<p>Follow others on Quora to build your network. What type of companies and founders do you want to build relationships with?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4011 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/followrand.png\" alt=\"rand fishkin profile picture\" width=\"616\" height=\"176\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/followrand.png 616w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/followrand-300x86.png 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Understand where your connection opportunities are build relationships naturally.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<h2>Get media rich<\/h2>\n<p>Add images and media files to your answers on Quora. The more engaging your answers are, the greater the chances others will share them on social media.<\/p>\n<p>Think of an answer on Quora like a mini blog entry. Make your content engaging and helpful for maximum appeal.<\/p>\n<p>&nbsp;<\/p>\n<h2>Follow relevant topics<\/h2>\n<p>Follow Quora topics related to your market sector. Check your notifications on a regular basis. Make sure you&#8217;re providing answers of value to potential customers instead of attempting to network with leaders in your niche.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4012 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/topics.png\" alt=\"quora topics\" width=\"749\" height=\"529\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/topics.png 749w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/topics-300x212.png 300w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you spend too much time on Quora trying to build a following of market leaders, you just might overlook the opportunity to make real connections with customers interested in your products\/services.<\/p>\n<p>&nbsp;<\/p>\n<h2>Share on social<\/h2>\n<p>Share your Quora answers on social sites like Twitter and Facebook. There&#8217;s nothing wrong with drawing attention to helpful answers you&#8217;ve provided.<\/p>\n<p>&nbsp;<\/p>\n<h2>Optimise headlines<\/h2>\n<p>Optimise headlines on Quora the same way you would a blog post. Try different types of headlines to see what works best and draws the most readers.<\/p>\n<p>&nbsp;<\/p>\n<h2>Content inspiration<\/h2>\n<p>Draw inspiration from Quora to create blog posts on your own site. Find a question you think you can elaborate on.<\/p>\n<p>Write a full-length blog post and link to your Quora answer. You&#8217;ll be amazed at the bounty of content ideas on Quora if you just do a little digging.<\/p>\n<p>&nbsp;<\/p>\n<h2>Readability is key &#8211; format\u00a0your answers<\/h2>\n<p>Pay attention to the way you format your answers. Just like on your own blog, Medium, or LinkedIn Publishing, readers don&#8217;t want to be greeted by a giant wall of uninterrupted text.<\/p>\n<p>Use bullet points and indents to draw the reader through your answers.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>While a multitude of marketers are targeting LinkedIn for their content marketing efforts, few are utilising Quora to build brand authority.<\/p>\n<p>While authoring content on LinkedIn or Medium is great, Quora helps you connect with potential customers who are <em>actively<\/em> searching for responses from knowledgeable experts like yourself.<\/p>\n<p>Where do you think the greatest marketing ROI is going to be? On a platform where you <em>hope<\/em> a customer might discover your content or on a platform rife with potential customers searching for answers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you can use the World&#8217;s number 2 reference site to boost your content marketing efforts.<\/p>\n","protected":false},"author":31,"featured_media":4015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[5],"class_list":["post-4005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-copywriting","tag-intermediate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Quora as Part of Your Content Marketing Strategy - LCN.com<\/title>\n<meta name=\"description\" content=\"How you can use the World&#039;s number 2 reference site to boost your content marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Quora as Part of Your Content Marketing Strategy - LCN.com\" \/>\n<meta property=\"og:description\" content=\"How you can use the World&#039;s number 2 reference site to boost your content marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow a successful website with the LCN Business Hub\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/lcndotcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-31T10:24:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T07:22:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/quora-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Preedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Preedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/\"},\"author\":{\"name\":\"Nathan Preedy\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"headline\":\"How to Use Quora as Part of Your Content Marketing Strategy\",\"datePublished\":\"2016-05-31T10:24:03+00:00\",\"dateModified\":\"2021-07-06T07:22:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/\"},\"wordCount\":875,\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/use-quora-part-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2016\/03\/quora-blog.jpg\",\"keywords\":[\"Intermediate\"],\"articleSection\":[\"Content &amp; 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