{"id":3764,"date":"2015-09-18T10:00:00","date_gmt":"2015-09-18T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=3764"},"modified":"2021-07-06T09:17:29","modified_gmt":"2021-07-06T08:17:29","slug":"email-marketing-tips-how-to-re-engage-old-leads","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/email-marketing-tips-how-to-re-engage-old-leads\/","title":{"rendered":"Email Marketing Tips: How to Re-Engage Old Leads"},"content":{"rendered":"<p>Email marketing remains one of the most effective ways to develop a relationship with an audience.<\/p>\n<p>Even with all the modern distractions, <a href=\"https:\/\/www.lcn.com\/email-hosting\">email<\/a> can still receive a good response rate and offer a high return on investment.<\/p>\n<p>One of the recurrent problems with email, though, is a gradual decline in open rates and engagement.<\/p>\n[Tweet &#8220;Re-engage old leads with these email marketing tips&#8221;]\n<p>Subscribers can quickly lose interest, with a large proportion of your list considered inactive.<\/p>\n<p>While you might be tempted to just purge your list of unresponsive subscribers, there are ways to effectively re-engage these leads and revive their interest.<\/p>\n<p><strong><em>Related: <a href=\"https:\/\/www.lcn.com\/blog\/6-easy-ways-get-people-subscribe-email-list\/\" target=\"_blank\" rel=\"noopener\">6 ways to grow your email list<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Segment Inactive Subscribers<\/h2>\n<p>The first stage in your re-engagement efforts involves segmenting your list.\u00a0<\/p>\n<p>Segmentation involves cutting your entire email list into small chunks based on your goals or the type of subscriber.<\/p>\n<p>You may segment your list by location, age, gender and any other factor that makes it easier to target a particular demographic with more relevant information.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3771 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/09\/segment.png\" alt=\"mailchimp segment\" width=\"725\" height=\"589\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/09\/segment.png 725w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/09\/segment-300x244.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><em>Segmenting a list in <a href=\"http:\/\/mailchimp.com\/features\/segmentation-and-groups\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Active and inactive subscribers should not be receiving the exact same messages, so you first need to separate them.<\/p>\n<p>Email autoresponders will allow you to extract people who have not opened a message in a specific period of time.<\/p>\n<p>If someone hasn&#8217;t opened a message in the last six months you can assume they are inactive, but you can choose your own time period depending on how frequently you send messages.<\/p>\n<p><em><strong>Related: <a href=\"https:\/\/www.lcn.com\/blog\/email-marketing-what-to-test-for-success\/\" target=\"_blank\" rel=\"noopener\">Email marketing &#8211; what to test for success<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Provide Free Quality Content<\/h2>\n<p>A common reason for reduced engagement is an increased number of sales pitches.<\/p>\n<p>If a person is certain they will be sold something in a message, gradually they will be less inclined to open your emails.<\/p>\n<p>Much of your audience will still be interested in the niche, but they stopped getting value from you.<\/p>\n<p>Offer some valuable content for free, making it clear in the title that there is no charge.<\/p>\n<p>Preferably, a series of emails would be created, allowing the reader to build a stronger relationship with you.<\/p>\n<p>&nbsp;<\/p>\n<h2>Create a Survey<\/h2>\n<p>If you don&#8217;t fully understand why much of your audience lost interest, it is likely you will repeat the pattern.<\/p>\n<p>Creating a survey allows you to get a better understanding of your audience, including the reasons they stopped opening messages, why they didn&#8217;t click the links, and what they are looking for from your emails.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3773 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/09\/survey.png\" alt=\"customer satisfaction survey\" width=\"648\" height=\"308\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/09\/survey.png 648w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/09\/survey-300x143.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><em><a href=\"https:\/\/www.surveymonkey.com\" target=\"_blank\" rel=\"noopener\">Survey Monkey<\/a> is a good option for getting quality feedback from your customers<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>With this new information, crafting an email series that keeps engagement levels high becomes far easier.<\/p>\n<p>&nbsp;<\/p>\n<h2>Get\u00a0Inactive Subscribers to Resubscribe<\/h2>\n<p>A good technique for re-engaging subscribers is to ask them to resubscribe. You don&#8217;t want to do this for your main list, but it can be effective when used on your inactive list.<\/p>\n<p>Many people will scroll through a busy inbox looking for important messages.<\/p>\n<p>Your email titles may have been too generic, sales-oriented, or spammy, resulting in a lack of attention.<\/p>\n<p>If you write a message advising readers they are about to be removed from your list, the sense of urgency can spur them into action.<\/p>\n<p>If you get no response, unsubscribing them is probably the most effective way to trim your list anyway.<\/p>\n<p><em><strong>Related: <a href=\"https:\/\/www.lcn.com\/blog\/top-ten-email-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">10 email marketing tips<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>It won&#8217;t be possible to re-engage your entire list, but you should be able to save a fair number of subscribers.<\/p>\n<p>Re-engaging part of an audience can often be far cheaper than attaining new subscribers, so the effort will usually be financially sensible.<\/p>\n<p>Most email marketers will let lists stagnate at some point, creating lower open rates, reduced engagement, and poor email statistics.<\/p>\n<p>By creating a simple re-engagement campaign, your list can be healthy and profitable again.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your Say!<\/h2>\n<p>These are a just a few tips to get old leads and subscribers re-engaged with your email campaigns. We&#8217;d love to hear your thoughts below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the age old &#8220;email is dead&#8221; adage, your email marketing list should still be considered one of your most important marketing tools. But how can you re-engage old leads?<\/p>\n","protected":false},"author":31,"featured_media":3775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[5],"class_list":["post-3764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-intermediate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Tips: How to Re-Engage Old Leads - LCN.com<\/title>\n<meta name=\"description\" content=\"Despite the age old &quot;email is dead&quot; adage, your email marketing list should still be considered one of your most important marketing tools. 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