{"id":3582,"date":"2015-08-26T10:00:00","date_gmt":"2015-08-26T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=3582"},"modified":"2021-07-08T08:54:19","modified_gmt":"2021-07-08T07:54:19","slug":"content-marketing-9-things-you-can-learn-from-buzzfeed","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/content-marketing-9-things-you-can-learn-from-buzzfeed\/","title":{"rendered":"Content Marketing : 9 Things You Can Learn From BuzzFeed"},"content":{"rendered":"

Launched in 2006, BuzzFeed has become one of the most popular “internet news” and media sites on online, with around 175 million monthly users.<\/p>\n

Featuring entertaining articles, listicles (yes, it’s a word!<\/a>), human stories, and addictive quizzes, its sheer content output puts most other websites to shame.<\/p>\n[Tweet “9 Things Internet Marketers Can Learn From BuzzFeed”]\n

BuzzFeed may not be one of the most highbrow online publications, but it knows how to get readers to connect with its content.<\/p>\n

Even traditional media outlets have started to copy its style. But there’s more to BuzzFeed than shareable lists.\u00a0<\/p>\n

The following are ten content marketing lessons any marketer can learn from BuzzFeed’s success.<\/p>\n

Related: Vary your content types to supercharge success\u00a0<\/a><\/strong><\/em><\/p>\n

 <\/p>\n

Make Your Content Shareable<\/h2>\n

Today’s social media generation loves to share content. In fact, around 75 percent of BuzzFeed’s traffic referrals are from social media.<\/p>\n

With this in mind, make sure you promote your content on the right social media channels, and include social sharing buttons throughout your content.<\/p>\n

But more importantly, create content that your audience will want to share.<\/p>\n

 <\/p>\n

Write Clickable, Honest Headlines<\/h2>\n

Many BuzzFeed articles are successful because the headlines are so well-written and intriguing.<\/p>\n

Whilst some of the titles are a little “clickbait”; they follow through with content that always remains true to the headline. Don’t mislead your visitors, as this will undoubtedly caused an undesired high bounce rate.<\/p>\n

 <\/p>\n

\"clickable<\/p>\n

 <\/p>\n

Not every business is going to have the luxury of working with such a range of fun, interesting, and…. well, silly content – but never underestimate the power of a good headline.<\/p>\n

 <\/p>\n

List-Form Content Works<\/h2>\n

It’ll come as no surprise to most content marketers, but listicles are still one of the most scannable and shareable forms of content.<\/p>\n

They’re also easy to consume on mobile devices and are ideal for people looking for a couple of minutes to kill.<\/p>\n

 <\/p>\n

\"list-formThe frequency of how often a busy site like Buzzfeed uses listform content is evidence enough of how effective it can be<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Lists aren’t just for twenty-somethings though; this type of content can even be adapted for B2B companies.<\/p>\n

Related: Why your blog needs a content calendar<\/a><\/em><\/strong><\/p>\n

 <\/p>\n

Use Emotional Content<\/h2>\n

People are more likely to share something that triggers an emotion.<\/p>\n

Think about nostalgia, humour, pity, envy, empathy, embarrassment, hope, and surprise – they’re all themes that crop up again and again in BuzzFeed articles.<\/p>\n

What content could you create to make your audience feel these emotions?<\/p>\n

 <\/p>\n

Know Your Audience<\/h2>\n

You can’t connect with your audience unless you know something about them.<\/p>\n

As BuzzFeed’s core audience is mostly twenty-something, professional, and female, a lot of their prime content is aimed at this audience sector.<\/p>\n

The content is popular because the audience can relate to what they read. Identify your target audience and make sure your content speaks directly to them.<\/p>\n

 <\/p>\n

Use Interactive Content<\/h2>\n

The more interactive your content is, the more exciting, memorable, and shareable it will become. One way BuzzFeed achieves this is through its use of quizzes.<\/p>\n

 <\/p>\n

\"user<\/p>\n

 <\/p>\n

 <\/p>\n

In fact, some of its most shared content pieces are quizzes. Use a tool like Qzzr<\/a><\/u>\u00a0to create your own quizzes that you can then embed on your website.<\/p>\n

 <\/p>\n

Create Mobile-Friendly Content<\/h2>\n

Today, around 60 percent of people who read BuzzFeed are doing so on a mobile device. View BuzzFeed on a mobile, and you’ll see how easy it easy to navigate their site and read content.<\/p>\n

It loads quickly, there aren’t any distractions, and the headlines and images are the most important feature.<\/p>\n

Its simplicity is what makes users read the content and click on links to read more.<\/p>\n

Related: Why mobile-friendly responsive design matters<\/a><\/strong><\/em><\/p>\n

 <\/p>\n

Don’t Ignore Long-Form Content<\/h2>\n

Despite BuzzFeed being renowned for its “list” articles, it is still dedicated to serious journalism and longer content.<\/p>\n

Its Big Stories section features more personal, human, and global news stories. Some of these stories have around a million views.<\/p>\n

Think about what content topics you could tackle in long-form content. It’s good for credibility and also for SEO.<\/p>\n

 <\/p>\n

Monitor Your Analytics<\/h2>\n

BuzzFeed staff constantly use analytics to see which content pieces are the most interesting and shareable, and then adjust future content strategies to replicate their successes.<\/p>\n

The most successful content pieces – with more shares or views – get featured more prominently on its home page.<\/p>\n

 <\/p>\n

Conclusion<\/h2>\n

Most businesses can learn something about content marketing from BuzzFeed’s success.<\/p>\n

The important thing to remember is to use the strategies that apply best to your unique business.<\/p>\n

Obviously, not everything that BuzzFeed does will be appropriate for your business, but you can use these guidelines to improve content engagement and ultimately drive more traffic to your website.<\/p>\n

\u00a0<\/h2>\n

Your Say!<\/h2>\n

Why do you think BuzzFeed is so successful? Please let us know your thoughts in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Buzzfeed may have its critics but you can’t argue with its success. What makes it so popular and what can marketers learn from the “internet news” site?<\/p>\n","protected":false},"author":31,"featured_media":3595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,25,39],"tags":[4],"class_list":["post-3582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-content-copywriting","category-social-media","tag-beginner"],"yoast_head":"\nContent Marketing : 9 Things You Can Learn From BuzzFeed - LCN.com<\/title>\n<meta name=\"description\" content=\"Buzzfeed may have its critics but you can't argue with its success. 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