{"id":3417,"date":"2015-07-22T10:00:00","date_gmt":"2015-07-22T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=3417"},"modified":"2021-07-08T08:39:43","modified_gmt":"2021-07-08T07:39:43","slug":"how-to-increase-your-linkedin-visitor-traffic-with-keywords","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/how-to-increase-your-linkedin-visitor-traffic-with-keywords\/","title":{"rendered":"How to Increase Your LinkedIn Visitor Traffic with Keywords"},"content":{"rendered":"<p>With more than 330 million registered business professionals, LinkedIn is one of the fastest growing social networks today.<\/p>\n<p>This makes it an incredibly useful platform for boosting your company profile and driving traffic to your business website. But first, you need to enhance your presence on LinkedIn.<\/p>\n[Tweet &#8220;Boost your visibility on LinkedIn with these simple tips&#8230;&#8221;]\n<p>The trick to increasing your LinkedIn traffic is to apply effective search engine optimisation (SEO) techniques to your LinkedIn profile, which is a lot easier than many people realise.<\/p>\n<p>LinkedIn is basically a huge database of indexed information, and in the same way that you can optimise your website for Google, you can optimise your LinkedIn profile with strategically placed <a href=\"https:\/\/www.lcn.com\/learn\/seo-keyword-research\">keywords<\/a>.<\/p>\n<p>The following techniques will help you optimise your LinkedIn profile so you (and your business) become more visible.<\/p>\n<p>&nbsp;<\/p>\n<h2>Optimise Your Professional Headline<\/h2>\n<p>The vast majority\u00a0LinkedIn users just use their current job title as the headline, but there are likely to be thousands of other members with the same title.<\/p>\n<p>To maximise your visibility, don&#8217;t simply use your current job position as your headline; you&#8217;re allowed around 120 characters for this field.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3422 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/headline.png\" alt=\"headline optimisation\" width=\"517\" height=\"223\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/headline.png 517w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/headline-300x129.png 300w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><em>Editing your professional headline on\u00a0LinkedIn<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>For example, change &#8220;Senior Manager, XYZ Company&#8221; to &#8220;Senior Manager, strategic planning, customer service and sales operations leader.&#8221;<\/p>\n<p>This prevents XYZ Company from becoming the key search term, and instead places emphasis on driving more traffic for &#8220;strategic planning&#8221;, &#8220;customer service&#8221;, and &#8220;sales operations&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h2>Use Anchor Text Links in URLs<\/h2>\n<p>In every LinkedIn profile, you can include up to three links to external websites.<\/p>\n<p>The default anchor texts are &#8220;company website&#8221; or &#8220;blog&#8221;, but these are not very search-friendly.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3424 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/add-anchor.png\" alt=\"add anchor links\" width=\"861\" height=\"251\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/add-anchor.png 861w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/add-anchor-300x87.png 300w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>By selecting the &#8220;Other&#8221; option in the website&#8217;s field, you can customise the anchor text for your URL, where you can add keyword-rich words, such as &#8220;My Party Planning Website&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h2>More Places to Inject Keywords<\/h2>\n<p>There are several opportunities on LinkedIn to include keywords in your profile. Just ensure that you only include these keywords naturally. Don&#8217;t shoehorn keywords in unnecessarily &#8211; keep it readable.<\/p>\n<ul>\n<li>In the Experience section<\/li>\n<li>In Projects, Certifications, and Honors and Awards sections<\/li>\n<li>In the Skills and Expertise section<\/li>\n<li>In the Summary section<\/li>\n<li>In the Interests section. Don&#8217;t just include your hobbies &#8211; insert your business keywords here<\/li>\n<\/ul>\n<p>Use keywords that not only describe your company and services, but also highlight the benefits of your products and services to potential customers.<\/p>\n<p><em><strong>Related: <a href=\"https:\/\/www.lcn.com\/blog\/short-tail-vs-long-tail-keywords\/\">Short-tail vs long-tail keywords<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Continue Collecting Endorsements<\/h2>\n<p>The Skills and Expertise section began as a searchable set of keywords, but it&#8217;s now a powerful search tool that can drive significant traffic.<\/p>\n<p>After adding skills, reorder them by dragging them to prioritise your keyword phrases. This section is also used for endorsements.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3425 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/skills.png\" alt=\"collect endorsements\" width=\"610\" height=\"201\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/skills.png 610w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/skills-300x99.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The more endorsements you receive for each skill, the better your LinkedIn search rankings, so it&#8217;s worth accepting as many endorsements as you can for specific keyphrases, and reach out to your LinkedIn contacts to ask for endorsements for certain skills.<\/p>\n<p>&nbsp;<\/p>\n<h2>Monitor the Profiles of Your Competitors<\/h2>\n<p>By using the search tool at the top of the page, you can seek out other professionals and businesses in your industry sector and see what search terms they&#8217;re ranking for.<\/p>\n<p>Simply type in keywords related to your field of work and see who shows up. You can then view their profile to see where they place their keywords.<\/p>\n<p>Adjusting your LinkedIn keyword strategy to top search results could give you an instant ranking boost.<\/p>\n<p><em><strong>Related: <a href=\"https:\/\/www.lcn.com\/blog\/4-free-tools-make-keyword-research-breeze\/\">4 free tools to help keyword research\u00a0<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Optimise Your Group Activity<\/h2>\n<p>Becoming a member of relevant LinkedIn groups won&#8217;t just increase your potential for networking, it can also improve your profile&#8217;s search rankings.<\/p>\n<p>As the group names appear on your profile, it will improve the keywords on your profile and also help with local search rankings, if you&#8217;re a member of a local group.<\/p>\n<p>&nbsp;<\/p>\n<h2>Don&#8217;t Just Keyword Stuff<\/h2>\n<p>While you want to show exactly what you do to LinkedIn&#8217;s search engine, simply repeating the same keywords over and over again may not help your rankings.<\/p>\n<p>Instead, use a variety of keyword phrases and secondary keywords that are still relevant to your field of work. This will also look more professional to anyone scanning your profile.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Bottom Line<\/h2>\n<p>Using these strategies to optimise your LinkedIn profile can give you a huge competitive advantage.<\/p>\n<p>Obviously, there are more ways to boost your LinkedIn visibility, but starting with these optimisation strategies will give you a solid platform to build on.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your Say!<\/h2>\n<p>What content have you added to your LinkedIn profile to attract visitors? Share it with us in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is a great way to get noticed in your industry, but how can you get found when there is so much competition? As ever, optimisation is key.<\/p>\n","protected":false},"author":31,"featured_media":3427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,39],"tags":[4],"class_list":["post-3417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin","category-social-media","tag-beginner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Your LinkedIn Visitor Traffic with Keywords - LCN.com<\/title>\n<meta name=\"description\" content=\"LinkedIn is a great way to get noticed in your industry, but how can you get found when there is so much competition? As ever, optimisation is key.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/how-to-increase-your-linkedin-visitor-traffic-with-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Your LinkedIn Visitor Traffic with Keywords - LCN.com\" \/>\n<meta property=\"og:description\" content=\"LinkedIn is a great way to get noticed in your industry, but how can you get found when there is so much competition? 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