{"id":3396,"date":"2015-07-20T10:00:00","date_gmt":"2015-07-20T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=3396"},"modified":"2021-07-08T08:38:26","modified_gmt":"2021-07-08T07:38:26","slug":"10-video-ideas-for-creating-buzzworthy-content","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/10-video-ideas-for-creating-buzzworthy-content\/","title":{"rendered":"10 Video Ideas for Creating Buzzworthy Content"},"content":{"rendered":"<p>Online marketing has become increasingly driven by content, with video being one of the main pillars. If you are involved in marketing and don&#8217;t have a video campaign, you could be missing out on a large portion of reachable prospects.<\/p>\n<p>A major reason people ignore video marketing is a lack of confidence in creating quality content. Videos are often perceived to be technical, expensive, and personality-driven.<\/p>\n[Tweet &#8220;10 simple ideas to create buzz-worthy video content&#8221;]\n<p>Videos are actually relatively easy to produce, whether you create them yourself or outsource the work.<\/p>\n<p>Using one of the following video ideas, you can create a campaign that generates ongoing traffic and prospects.<\/p>\n<p>&nbsp;<\/p>\n<h2>Find a Trend<\/h2>\n<p>Following trends will allow you to create a video based on a pre-existing format. When a style of video becomes popular, you just need to think of a way to make your brand fit into the template.<\/p>\n<p>Trends will usually be based around a platform, production technique, dance, comedy routine, or online meme.<\/p>\n<p>It could vary from the use of slow motion or time-lapse photography, to a popular dance craze like the <a href=\"https:\/\/www.youtube.com\/watch?v=8f7wj_RcqYk&amp;hl=en-GB&amp;gl=GB\" target=\"_blank\" rel=\"noopener\">Harlem Shake<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3401 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/trends.png\" alt=\"google trends\" width=\"846\" height=\"302\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/trends.png 846w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/trends-300x107.png 300w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><em><a href=\"https:\/\/www.google.com\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a> is a great way stay abreast of what&#8217;s trending and going viral online<\/em><\/p>\n<h2>\u00a0<\/h2>\n<h2>Tutorial<\/h2>\n<p>Tutorials can often be fairly dry and uninspiring, but there are plenty of opportunities to make them interesting.<\/p>\n<p>Add humour, storytelling, and interesting stats to engage your viewers, while you could also include an upbeat soundtrack.<\/p>\n<p>If the content is good enough, even standing in front of a whiteboard can be enough to keep the attention.<\/p>\n<h2>\u00a0<\/h2>\n<h2>Motivational Speech<\/h2>\n<p>People are always looking for inspiration, so a motivational speech can receive a lot of social shares.<\/p>\n<p>Motivational speeches are usually built on passion rather than stats and data, so you just need to understand the pain points in your industry.<\/p>\n<p>You don&#8217;t even need to be a great public speaker, with simple storytelling being enough to inspire viewers.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/c0KYU2j0TM4\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><em>TedTalks are a great example of how popular and inspiring motivational talks can be online<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Product Demonstration<\/h2>\n<p>Product demonstrations are a great way to use video to its best effect. Image galleries can&#8217;t always do justice to a product, but a quality video can give a genuine insight.<\/p>\n<p>While you can use a professional approach to your demonstration, homemade videos can often get a better response as they don&#8217;t feel too commercial.<\/p>\n<p>&nbsp;<\/p>\n<h2>Parody Video<\/h2>\n<p>If it fits with your brand, a parody is a great way to generate social media buzz. Parodies and spoofs are popular with performers and comedians, but even corporations have used them to good effect.<\/p>\n<p>Ikea created a spoof of Apple commercials, while generic corporate video parodies typically get a good reaction.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Syd1pKOJ__k\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>A good parody video may require finding performers with the talent to make it work, but the results can be worth it.<\/p>\n<p>&nbsp;<\/p>\n<h2>Public Lecture<\/h2>\n<p>You may be required to speak publicly about your business, so why not make the most of these opportunities by recording them?<\/p>\n<p>Public speaking and lectures require a level of performance and relationship-building with an audience.<\/p>\n<p>If you can record the lecture effectively, these qualities should translate to viewers at home.<\/p>\n<p>&nbsp;<\/p>\n<h2>PowerPoint Presentation<\/h2>\n<p>A simple PowerPoint presentation might not sound exciting, but you can make these presentations appealing enough to work.<\/p>\n<p>For beginners, screen presentations can be a good way to build confidence, while also keeping the budget down.<\/p>\n<p>Make the presentation snappy and focused, with a clear point to each slide.<\/p>\n<p>If design work is not your strong point, create a simple presentation and outsource the graphics to a professional.<\/p>\n<p>&nbsp;<\/p>\n<h2>Animation<\/h2>\n<p>An animation shows you have gone the extra mile with your video, but it doesn&#8217;t have to be overly expensive.<\/p>\n<p>There are many freelancers online that can create a quality video for a reasonable cost.<\/p>\n<p>Animations work well when you have an abstract idea that can&#8217;t be easily achieved in live-action.<\/p>\n<p>Animations can also be used as part of your tutorials, with video lessons being a great way to learn in a focused manner.<\/p>\n<p>&nbsp;<\/p>\n<h2>Rant<\/h2>\n<p>Rant videos often receive a lot of attention because they tend to divide opinion.<\/p>\n<p>If there is a topic in your industry that is particularly irksome, you could create a rant video that gets people talking.<\/p>\n<p>Your rant doesn&#8217;t need to be angry or negative, but can just draw attention to something that is problematic in a niche.<\/p>\n<p>&nbsp;<\/p>\n<h2>Response<\/h2>\n<p>In most niches, videos will be released on a daily basis. You should have no problem finding a popular video that is gaining some traction.<\/p>\n<p>A response video can simply be your personal take on one of these videos, offering some insight, agreement, disagreement, or counterargument.<\/p>\n<p>If there is discussion around the original video, your own take can receive some of the buzz.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>Each of these video ideas has the potential to become buzzworthy and generate traffic.<\/p>\n<p>While not every style will be appropriate for your business, just a few of the ideas can bring a new element to a marketing campaign.<\/p>\n<p>Just a small amount of imagination and creativity will be enough to make a big impact on your video marketing push.<\/p>\n<p><strong>Want know more about video marketing? These guides have got you covered&#8230;<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.lcn.com\/blog\/how-to-stand-out-when-video-marketing\/\" target=\"_blank\" rel=\"noopener\">How to stand out when video marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.lcn.com\/blog\/five-youtube-videos-every-business-needs\/\" target=\"_blank\" rel=\"noopener\">5 YouTube videos every business needs<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.lcn.com\/blog\/mobile-video-traffic-explodes-4-new-tools-you-wont-want-to-miss\/\" target=\"_blank\" rel=\"noopener\">4 video marketing tools not to be missed<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Your Say!<\/h2>\n<p>What type of videos do you think work well for business? How do you generate fresh ideas for new video content? Leave us a message below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stuck for ideas for your video marketing campaign? Here are 10 different types of video to consider for your business.<\/p>\n","protected":false},"author":31,"featured_media":3406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,45],"tags":[4],"class_list":["post-3396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-copywriting","category-video-marketing","tag-beginner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Video Ideas for Creating Buzzworthy Content - LCN.com<\/title>\n<meta name=\"description\" content=\"Stuck for ideas for your video marketing campaign? 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