<\/p>\n
Content<\/strong><\/h2>\nContent matters, and understandably so.<\/p>\n
In the past people would be writing utter nonsense just to cram in a few keywords and get a link to help boost their DA<\/a>, great for them but rubbish for normal internet users.<\/p>\nNow, content has to be clever. It has to be engaging. It has to have a point. It has to resonate with the audience. If you don’t do this then you won\u2019t go very far with Google \u2013 again it makes sense.<\/p>\n
But then, along came the latest update. The one that\u2019s being fearfully referred to as Mobilegeddon<\/a>.<\/p>\n <\/p>\n
Mobilegeddon<\/strong><\/h2>\nBombshell.<\/p>\n
This update didn’t care how well you were writing content, how engaging your articles are, how many people share them across social media or how many links are directed to it. (OK, that\u2019s a lie it still takes these into account, but I’m making a point here.)<\/p>\n
If your website wasn\u2019t mobile friendly then it would lose out in favour of ones that are.<\/p>\n
Yep, that\u2019s right – yet another ranking factor that Google is using in its never ending quest to give users what they want.<\/p>\n
The introduction of Mobilegeddon has forced many webmasters to update their websites in order to make them mobile friendly. This isn’t something that\u2019s new, however, as Google has been blending mobile ranking factors in now since 2009<\/a>!<\/p>\nRelated: Why responsive design must be customer-centric<\/a><\/strong><\/em><\/p>\n <\/p>\n
Significant Changes<\/strong><\/h2>\nDespite the apocalyptic nickname, the initial changes brought on by this update were rather tame. Sure, some websites benefited over their competitors and rankings fell and rose accordingly but nobody saw their website absolutely bomb as a result of this update.<\/p>\n
The reason: Mobilegeddon is just getting started.<\/strong><\/p>\nWhile this hasn’t been officially announced, there is plenty of evidence suggesting that this update will continue to make changes and over time these changes could be the reason your web traffic hits rock bottom.<\/p>\n
That means that if you haven’t already made the jump to being mobile-friendly then you really, really need to.<\/p>\n
Nearly half of all web traffic is now mobile, and it is these devices that are being affected the most by this update.<\/p>\n
So let\u2019s say, for example, that you typically have 10,000 visitors to your website every month \u2013 to lose half of these would drop the number down to 5,000. That\u2019s half your profits, every month, disappearing as a result of not upgrading your website.<\/p>\n
<\/p>\n
Fighting Mobilegeddon <\/strong><\/h2>\nYou’ll be delighted to learn that you don’t have to get on a spaceship and drill a hole halfway through an asteroid and blow it up in order to avoid Mobilegeddon. In fact, the answer to your problem is staring you straight in the face \u2013 responsive websites<\/strong>!<\/p>\nAs the future becomes the present you need to adapt or you’ll be left behind. The issue here is that lots of people are seeing the \u2018mobile\u2019 part of Mobilegeddon and thinking they need a separate website for their mobile traffic. Wrong.<\/p>\n
While there are many benefits to having a mobile specific site, you’ll find that a responsive site carries all these benefits and more!\u00a0<\/p>\n
<\/p>\n
![\"responsive\"](\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/07\/responsive.png\")
<\/p>\n
<\/p>\n
The clearest example is screen size \u2013 just look at phones in the last year, it used to be 4\u201d was the norm but now you have 6\u201d, 7\u201d and even 8\u201d phones becoming common place.\u00a0Great for technology, rubbish for your mobile website optimised for a 4\u201d screen.<\/p>\n
A responsive website takes away this problem and adjusts your site to suit whatever sized screen it is accessed by, whether that\u2019s a 90\u201d projector, a 36\u201d monitor a 16\u201d tablet or even a 4\u201d phone \u2013 it simply does not matter thanks to something called graceful degradation<\/a>.<\/p>\nWhat\u2019s more, this is the type of thing Google loves. You’re making your website readily available for anyone wishing to see it. That\u2019s great for the user and therefore great for rankings, meaning that you will have well and truly future proofed your website against mobile updates.<\/p>\n
<\/p>\n
Start Fixing the Problem Today<\/strong><\/h2>\n
Now, content has to be clever. It has to be engaging. It has to have a point. It has to resonate with the audience. If you don’t do this then you won\u2019t go very far with Google \u2013 again it makes sense.<\/p>\n
But then, along came the latest update. The one that\u2019s being fearfully referred to as Mobilegeddon<\/a>.<\/p>\n <\/p>\n Bombshell.<\/p>\n This update didn’t care how well you were writing content, how engaging your articles are, how many people share them across social media or how many links are directed to it. (OK, that\u2019s a lie it still takes these into account, but I’m making a point here.)<\/p>\n If your website wasn\u2019t mobile friendly then it would lose out in favour of ones that are.<\/p>\n Yep, that\u2019s right – yet another ranking factor that Google is using in its never ending quest to give users what they want.<\/p>\n The introduction of Mobilegeddon has forced many webmasters to update their websites in order to make them mobile friendly. This isn’t something that\u2019s new, however, as Google has been blending mobile ranking factors in now since 2009<\/a>!<\/p>\n Related: Why responsive design must be customer-centric<\/a><\/strong><\/em><\/p>\n <\/p>\n Despite the apocalyptic nickname, the initial changes brought on by this update were rather tame. Sure, some websites benefited over their competitors and rankings fell and rose accordingly but nobody saw their website absolutely bomb as a result of this update.<\/p>\n The reason: Mobilegeddon is just getting started.<\/strong><\/p>\n While this hasn’t been officially announced, there is plenty of evidence suggesting that this update will continue to make changes and over time these changes could be the reason your web traffic hits rock bottom.<\/p>\n That means that if you haven’t already made the jump to being mobile-friendly then you really, really need to.<\/p>\n Nearly half of all web traffic is now mobile, and it is these devices that are being affected the most by this update.<\/p>\n So let\u2019s say, for example, that you typically have 10,000 visitors to your website every month \u2013 to lose half of these would drop the number down to 5,000. That\u2019s half your profits, every month, disappearing as a result of not upgrading your website.<\/p>\n <\/p>\n You’ll be delighted to learn that you don’t have to get on a spaceship and drill a hole halfway through an asteroid and blow it up in order to avoid Mobilegeddon. In fact, the answer to your problem is staring you straight in the face \u2013 responsive websites<\/strong>!<\/p>\n As the future becomes the present you need to adapt or you’ll be left behind. The issue here is that lots of people are seeing the \u2018mobile\u2019 part of Mobilegeddon and thinking they need a separate website for their mobile traffic. Wrong.<\/p>\n While there are many benefits to having a mobile specific site, you’ll find that a responsive site carries all these benefits and more!\u00a0<\/p>\n <\/p>\n <\/p>\n The clearest example is screen size \u2013 just look at phones in the last year, it used to be 4\u201d was the norm but now you have 6\u201d, 7\u201d and even 8\u201d phones becoming common place.\u00a0Great for technology, rubbish for your mobile website optimised for a 4\u201d screen.<\/p>\n A responsive website takes away this problem and adjusts your site to suit whatever sized screen it is accessed by, whether that\u2019s a 90\u201d projector, a 36\u201d monitor a 16\u201d tablet or even a 4\u201d phone \u2013 it simply does not matter thanks to something called graceful degradation<\/a>.<\/p>\n What\u2019s more, this is the type of thing Google loves. You’re making your website readily available for anyone wishing to see it. That\u2019s great for the user and therefore great for rankings, meaning that you will have well and truly future proofed your website against mobile updates.<\/p>\n <\/p>\nMobilegeddon<\/strong><\/h2>\n
Significant Changes<\/strong><\/h2>\n
Fighting Mobilegeddon <\/strong><\/h2>\n
<\/p>\nStart Fixing the Problem Today<\/strong><\/h2>\n
![\"mobile](\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/mobile-test.png\")
<\/p>\n