{"id":3164,"date":"2015-06-15T10:00:00","date_gmt":"2015-06-15T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=3164"},"modified":"2021-07-08T09:22:10","modified_gmt":"2021-07-08T08:22:10","slug":"11-google-tools-to-boost-your-marketing","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/11-google-tools-to-boost-your-marketing\/","title":{"rendered":"11 Google Tools to Boost Your Marketing"},"content":{"rendered":"

Many business owners see Google as just a search engine and spend a lot of time trying to achieve higher rankings in its search results pages, but today Google has many other tools and applications to help businesses achieve more.<\/p>\n[Tweet “Are you using these 11\u00a0vital Google marketing tools? “]\n

From promotional tools that build brand awareness to research and productivity tools, Google’s free and paid business services can help turn a struggling start-up into a thriving business.<\/p>\n

Here are eleven\u00a0smart Google applications you can use to help your business succeed.<\/p>\n

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1. Promotional Tools<\/h2>\n

Google My Business<\/a><\/strong><\/h3>\n

Setting up a Google My Business listing is a simple process that will increase your local search visibility online and connect you with more potential customers.<\/p>\n

A huge part of this service is creating a Google+ business page, which means you can then be found on Google Search, Maps, and Google+ Local.<\/p>\n

Having a Google+ page is good for building audience engagement and it will also improve your search engine rankings.<\/p>\n

Find out more about Google My Business here.<\/a><\/p>\n

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Google+ Local<\/a><\/strong><\/h3>\n

This arm of Google My Business makes it easier for potential customers to find your business via directions, contact information, and profile information, whether they’re using a desktop or mobile device.<\/p>\n

Users can also post reviews, so it’s a great way to build brand awareness and credibility.<\/p>\n

Take a look at Google+ Local here<\/a>.<\/p>\n

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Google AdWords<\/a><\/strong><\/h3>\n

This is Google’s pay-per-click (PPC) advertising platform, enabling businesses to advertise in search engine results pages.<\/p>\n

Whenever someone performs a Google search using certain key phrases, your ad will show up at the top or on the right-hand side of search results.<\/p>\n

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You then pay a small fee each time someone clicks on your link. You can also use Google’s Display Network<\/a> to display ads on sites outside of Google’s search results (such as YouTube or any sites that show Google Ads).<\/p>\n

Learn more here at Google’s AdWords Help Centre.<\/a><\/p>\n

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2. Research Tools<\/h2>\n

Google Keyword Planner<\/a><\/strong><\/h3>\n

While Google’s keyword research tool is primarily used to research keywords for PPC (as a part of AdWords) campaigns, it can also be used for SEO research.<\/p>\n

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With access to data about the popularity and competition of key phrases used in Google Search, you can identify potential key phrases to use in your content.<\/p>\n

Learn more about keyword research tools with this guide<\/a>, and harness the power of longtail keywords<\/a>.<\/p>\n

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Google Webmaster Tools<\/a><\/strong><\/h3>\n

It’s simple to set up an account linked to your business website, and when it’s done you have access to a wealth of information about the performance of your website in Google search results.<\/p>\n

If there are any issues with your site’s structure or problems with indexing your site, you’ll be notified.<\/p>\n

There are many resources for webmasters and marketers, so it’s worth returning to frequently if you’re serious about improving your online visibility.<\/p>\n

Learn more about Webmaster Tools with this simple lesson<\/a>.<\/p>\n

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Google Analytics<\/a><\/strong><\/h3>\n

This powerful tool is used by many webmasters and marketers to analyse the performance of websites.<\/p>\n

It gives you powerful monitoring tools so you can see where your website traffic is coming from and what your visitors do after they arrive on your site.<\/p>\n

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Find out valuable information such as how many visitors return to your website, how long people stay on your site, what action they take, and so much more.<\/p>\n

Take a look at our in-depth beginner’s guide to Google Analytics<\/a>.<\/p>\n

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Google News<\/a><\/strong><\/h3>\n

If you’re ever struggling to find new content ideas, or you just want to find out about the latest news and trends in your industry, Google News is a really useful resource for business owners and anyone who wants to keep abreast of local and international news and current affairs.<\/p>\n

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Google Trends<\/strong><\/a><\/h3>\n

Another useful way to identify hot topics within your industry is Google Trends, which offers a more analytical platform for anyone researching content topics or popular Google search terms.<\/p>\n