{"id":2893,"date":"2015-04-29T10:00:00","date_gmt":"2015-04-29T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=2893"},"modified":"2021-07-09T14:25:45","modified_gmt":"2021-07-09T13:25:45","slug":"user-generated-content-how-it-can-benefit-your-business","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/","title":{"rendered":"User-Generated Content: How it Can Benefit Your Business"},"content":{"rendered":"<p>Brands are under constant pressure to create an almost endless flow of new content to keep their audience engaged.<\/p>\n[Tweet &#8220;User-generated content can be a great marketing tool for your business. Find out how&#8230;&#8221;]\n<p>This can lead businesses &#8211; both large and small &#8211; to seek innovative and creative ideas from not only their content creators but their fans, too.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<h2>The benefits of user-generated content<\/h2>\n<p>User-generated content is unique, original and authentic. Audiences are reported to trust user reviews more than product promotions, for instance, so incorporating reviews into sales pages will not only add extra content that will benefit <a href=\"https:\/\/www.lcn.com\/learn\/seo\">SEO<\/a> but will also encourage trust in a brand.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2896 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img1.png\" alt=\"user-generated content\" width=\"672\" height=\"284\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img1.png 672w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img1-300x127.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><em>Reviews are a common form of user-generated content<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>One brand that makes good use of user-generated content is Belkin. The consumer-electronics company launched an <a href=\"http:\/\/www.belkin.com\/us\/Products\/Collections\/c\/Lego-Cases-for-iPad-iPhone-and-iPod\/\" target=\"_blank\" rel=\"noopener\">iPhone and iPad case with a Lego base<\/a> so that consumers could add their own Lego designs to their gadgets<\/p>\n<p>Guaranteed to attract imaginative photos of geeky creations, Belkin&#8217;s product has been a social-media hit and the company features images using the hashtag <a href=\"https:\/\/twitter.com\/search?q=%23LEGOXBELKIN&amp;src=typd\" target=\"_blank\" rel=\"noopener\">#LEGOXBELKIN<\/a> on its website.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2897 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img2.png\" alt=\"tweet about lego\" width=\"618\" height=\"490\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img2.png 618w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img2-300x238.png 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another brand making great use of content created by fans is GoPro, a manufacturer of cameras, as well as harnesses and holders so the cameras can be used to record all kinds of extreme sports and action videos.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCqhnX4jA0A5paNd1v-zEysw\" target=\"_blank\" rel=\"noopener\">GoPro&#8217;s YouTube channel<\/a> has almost 3 million subscribers, demonstrating the popularity of the impressive, adrenaline-filled videos the company shares.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3ANGZm0xPOA\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/GoProUnitedKingdom?brand_redir=1\" target=\"_blank\" rel=\"noopener\">GoPro UK&#8217;s Facebook Page<\/a> has attracted over 8 million likes, with fans tuning in to see the photos and videos submitted by users, while <a href=\"https:\/\/gopro.com\/submit\/\" target=\"_blank\" rel=\"noopener\">daily prizes<\/a> encourage GoPro aficionados to share the images and videos they create.<\/p>\n<p>&nbsp;<\/p>\n<h2>How small businesses can take advantage of user-generated content<\/h2>\n<p>It is not just major brands that are able to take advantage of user-generated content. Small businesses can also benefit from content created by fans, especially if the business approaches it strategically and actively encourages its customers and fans to participate.<\/p>\n<p>One option, for example, is to organise a contest where consumers can post photographs on Instagram or Pinterest using a unique hashtag, or to offer special deals to customers who take and share a selfie in your premises.<\/p>\n<p>Another is to scour social-sharing sites for content that has already been created by users that relates to your brand.<\/p>\n<p>&nbsp;<\/p>\n<h2>Where to find content created by users<\/h2>\n<p>There is a wide range of websites that host user-generated content that you can use to source images, videos or comments about your brand.<\/p>\n<p>Search for your business name, the names of your products, hashtags related to your target demographic or specific hashtags you have created for a contest or promotion.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-4-Screenshot_2015-04-14-09-47-50_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2899\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-4-Screenshot_2015-04-14-09-47-50_1.jpg\" alt=\"using hashtags to find user-created content\" width=\"389\" height=\"497\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-4-Screenshot_2015-04-14-09-47-50_1.jpg 1078w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-4-Screenshot_2015-04-14-09-47-50_1-235x300.jpg 235w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-4-Screenshot_2015-04-14-09-47-50_1-802x1024.jpg 802w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/a><em>A<\/em><em>\u00a0simple search for #Merc brings up a huge amount of content<\/em><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<h2>YouTube<\/h2>\n<p>YouTube reviews are trusted by consumers because it is believed that they are more likely to be authentic than text reviews, which can sometimes be faked.<\/p>\n<p>This makes YouTube an ideal venue to look for content to share and embed, especially for visual and audio brands like music, fashion, beauty and consumer goods.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-5-max-factor-YouTube.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2901\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-5-max-factor-YouTube.png\" alt=\"YouTube search results\" width=\"492\" height=\"384\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-5-max-factor-YouTube.png 700w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-5-max-factor-YouTube-300x234.png 300w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Industries that attract a lot of bloggers, such as food, parenting, arts and crafts and hair and beauty, often find that many of these bloggers create their own videos, too.<\/p>\n<p>Products are reviewed and demonstrated, and their honesty and authenticity are respected as genuine by many viewers.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZJQebcaL0y4\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Flickr<\/h2>\n<p>Flickr is a massive image-hosting website where photos can be tagged and searched. Flickr allows users to apply <a href=\"http:\/\/creativecommons.org\/\" target=\"_blank\" rel=\"noopener\">Creative Commons Licences<\/a> to their images so, if you are looking for images to share on your website, make sure they are licensed for commercial use.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2902 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-6-Flickr-Search-costacoffee-Flickr-Photo-Sharing.png\" alt=\"flickr photo sharing from costa coffee\" width=\"1674\" height=\"408\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-6-Flickr-Search-costacoffee-Flickr-Photo-Sharing.png 1674w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-6-Flickr-Search-costacoffee-Flickr-Photo-Sharing-300x73.png 300w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-6-Flickr-Search-costacoffee-Flickr-Photo-Sharing-1024x250.png 1024w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Twitter<\/h2>\n<p>Hashtag and keyword searches on Twitter can lead to tweets, photos and short videos that can be retweeted or embedded on websites and in blog posts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2904 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img7.png\" alt=\"embedded tweet with golf picture\" width=\"590\" height=\"392\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img7.png 590w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/img7-300x199.png 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Pinterest<\/h2>\n<p>Pinterest searches can reveal everything formal, brand photography to user-generated, image-based content. From huge brands to DIY tips, Pinterest is full of inspiration and content that can be repurposed and re-pinned by brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2905\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-8-Pinterest-discover-and-save-creative-ideas.png\" alt=\"hair pictures on Pinterest \" width=\"459\" height=\"399\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-8-Pinterest-discover-and-save-creative-ideas.png 755w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/Image-8-Pinterest-discover-and-save-creative-ideas-300x261.png 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Amazon product reviews<\/h2>\n<p>If you sell any of your products on Amazon, check out the user reviews and select those that are marked as a &#8216;verified purchase&#8217; to add authenticity. Share these on your website or post screenshots on social media.<\/p>\n<p>Alternatively, if you sell products on your own e-commerce site, encourage customers to post reviews after they make a purchase.<\/p>\n<p><em><strong>Related: <a href=\"https:\/\/www.lcn.com\/blog\/how-to-encourage-positive-customer-reviews\/\">Encouraging positive reviews<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>How to use the content you find<\/h2>\n<p>The simplest way to promote user-generated content is to re-share it on social media. Retweet, re-pin or re-gram the best and show your followers and fans what others think of your brand.<\/p>\n<p>Alternatively, you could capitalise on user-generated content in a more direct way by featuring it on your website, embedding videos or posts in blog posts or publishing reviews on product pages of an e-commerce site.<\/p>\n<p>This is likely to have a more positive, longer-term impact.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your Say!<\/h2>\n<p>How do you make use of user-generated content as part of your content marketing? Tell us in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how user generated content can boost your brand credibility and lead to more traffic and conversions.<\/p>\n","protected":false},"author":31,"featured_media":2908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,39],"tags":[4],"class_list":["post-2893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-copywriting","category-social-media","tag-beginner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Generated Content: How it Can Benefit Your Business - LCN.com<\/title>\n<meta name=\"description\" content=\"Find out how user generated content can boost your brand credibility and lead to more traffic and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Generated Content: How it Can Benefit Your Business - LCN.com\" \/>\n<meta property=\"og:description\" content=\"Find out how user generated content can boost your brand credibility and lead to more traffic and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow a successful website with the LCN Business Hub\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/lcndotcom\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-29T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-09T13:25:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/content1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathan Preedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Preedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/\"},\"author\":{\"name\":\"Nathan Preedy\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"headline\":\"User-Generated Content: How it Can Benefit Your Business\",\"datePublished\":\"2015-04-29T09:00:00+00:00\",\"dateModified\":\"2021-07-09T13:25:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/\"},\"wordCount\":859,\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/user-generated-content-how-it-can-benefit-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/04\/content1.png\",\"keywords\":[\"Beginner\"],\"articleSection\":[\"Content &amp; 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