{"id":2701,"date":"2015-03-30T10:00:00","date_gmt":"2015-03-30T09:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=2701"},"modified":"2021-07-09T10:19:32","modified_gmt":"2021-07-09T09:19:32","slug":"how-to-revive-your-boring-old-business-blog","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/","title":{"rendered":"How to Revive Your Boring Old Business Blog"},"content":{"rendered":"<p>Every business blog can do with a facelift from time to time. Keeping it fresh and interesting keeps your readers coming back for more, encourages shares, and helps your search engine rankings.<\/p>\n[Tweet &#8220;Feel like your blog is getting a little stale? Bring it back to life with these simple ideas&#8230;&#8221;]\n<p>But with so much content out there, how do you make your blog stand out from the crowd?<\/p>\n<p>&nbsp;<\/p>\n<h2>Common Blogging Mistakes<\/h2>\n<p>Before we look at what you should do, it&#8217;s worth taking a quick look at some things you should avoid.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Complicated writing<\/strong>. No one has time to read an essay. There&#8217;s a reason why <a href=\"http:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noopener\">BuzzFeed<\/a>\u00a0articles are so shareable; they&#8217;re easy to read, and get to the point.<br \/>\n<strong><em>Related: <a href=\"https:\/\/www.lcn.com\/blog\/content-marketing-9-things-you-can-learn-from-buzzfeed\/\">5 content marketing lessons to learn from Buzzfeed<\/a><\/em><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Talking too much about your business<\/strong>. Think about what&#8217;s in it for your readers. Why would they want to read a post that doesn&#8217;t offer them something valuable? If it&#8217;s not entertaining, at least be informative<\/li>\n<\/ul>\n<ul>\n<li><strong>Writing too many posts<\/strong>. One great post is more likely to get shared than three average posts<\/li>\n<\/ul>\n<ul>\n<li><strong>Writing for <a href=\"https:\/\/www.lcn.com\/learn\/how-search-engines-work\">search engines<\/a><\/strong>. Using too many keywords will put off most readers. Write for your audience first<\/li>\n<\/ul>\n<ul>\n<li><strong>Not focusing on your target audience<\/strong>. If you don&#8217;t know your readers, how can they relate to what you&#8217;re saying? Get to know your audience, their needs, and what they want from your blog<\/li>\n<\/ul>\n<ul>\n<li><strong>Blandness<\/strong>. Having the same opinion as everyone else soon becomes boring. Let your personality shine through. Get your audience to &#8220;feel&#8221; something<\/li>\n<\/ul>\n<ul>\n<li><strong>Failing to edit<\/strong>. Carefully check through your post before publishing to make sure it&#8217;s error-free and easy to read and understand<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>How to Improve Your Business Blog<\/h2>\n<p>Now you know what not to do, here are some tips to help make your blog posts more dynamic, shareable, and attractive to readers.<\/p>\n<p>&nbsp;<\/p>\n<h2>Write More Scannable Posts<\/h2>\n<p>This doesn&#8217;t mean that people will ignore your content; it just makes your content more accessible and digestible.<\/p>\n<p>Use bullet points, subheadings, and short paragraphs to keep the content flowing.<\/p>\n<p>&nbsp;<\/p>\n<h2>Introduce a New Theme<\/h2>\n<p>If you find yourself struggling to find new content ideas, consider a different approach. Write about something more off-topic to give your blog more personality.<\/p>\n<p>You could even make it a weekly feature. It can still link to your main theme &#8211; you just need to be creative.<\/p>\n<p>For example, why not include your take on some mainstream news stories?<\/p>\n<p>&nbsp;<\/p>\n<h2>Repurpose Content<\/h2>\n<p>Think about using existing material that hasn&#8217;t yet found an audience. What other business material do you already have that could be worked into your blog?<\/p>\n<p>Presentations, instructional videos, white papers, articles, and graphs could all be shaped into fresh, interesting posts.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lcn.com\/blog\/get-new-links-old-content\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2709 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/repurpose.png\" alt=\"repurpose recycling logo\" width=\"585\" height=\"193\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/repurpose.png 585w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/repurpose-300x99.png 300w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/a>Check out our guide on <a href=\"https:\/\/www.lcn.com\/blog\/get-new-links-old-content\/\" target=\"_blank\" rel=\"noopener\">getting new links and repurposing<\/a> your old content<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Be Provocative<\/h2>\n<p>Being controversial has a number of benefits. It helps you stand out from the crowd, encourages people to comment and share, and also compels people to come back for more.<\/p>\n<p>Just remember, you can be provocative without being offensive.<\/p>\n<p>&nbsp;<\/p>\n<h2>Use Facts and Figures<\/h2>\n<p>People still love to look at data and analyse it.<\/p>\n<p>Whether you do your own research or quote another source, statistics are a great way to improve credibility and build audience engagement. Infographics are especially user-friendly and shareable.<\/p>\n<p>&nbsp;<\/p>\n<h2>Offer Guest Posts<\/h2>\n<p>There&#8217;s nothing wrong with getting outside help. Network with other business blogs related to your industry and give others a platform to publish their content.<\/p>\n<p>By featuring outside contributions, you&#8217;ll not only make your blog more credible but also attract new followers.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lcn.com\/blog\/guest-blogging-in-2015-what-to-consider\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2711 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/gues-blogging.png\" alt=\"guest blogging\" width=\"587\" height=\"196\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/gues-blogging.png 587w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/gues-blogging-300x100.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Take a look at our guide on <a href=\"https:\/\/www.lcn.com\/blog\/guest-blogging-in-2015-what-to-consider\/\" target=\"_blank\" rel=\"noopener\">how to guest blog in 2015<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Be More Informative<\/h2>\n<p>By answering key questions about your industry, products, and services, your content is more likely to show up in search engines.<\/p>\n<p>A series of instructional blog posts are more likely to draw in readers and encourage return visits. Use videos and images to improve shareability.<\/p>\n<p>&nbsp;<\/p>\n<h2>Give Your Blog a Makeover<\/h2>\n<p>First impressions are crucial. Your blog might have fantastic content, but if it&#8217;s not presented well to your target audience, you&#8217;ll never keep readers&#8217; attention.<\/p>\n<p>Is your blog layout outdated? It&#8217;s time for a design update.<\/p>\n<p>&nbsp;<\/p>\n<h2>Get Inspired<\/h2>\n<p>Keep up to date with other blogs in your industry. What are they doing that works? Which stories are getting more attention?<\/p>\n<p>There are no excuses for running out of inspiration with so much online material.<\/p>\n<p>&nbsp;<\/p>\n<h2>Analyse and Fine-Tune<\/h2>\n<p>Use analytics software to find out which posts are getting more engagement, more comments, and more traffic.<\/p>\n<p>Simply put, when you know what works, you can tailor future content to boost engagement.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>It&#8217;s all well and good to have a business blog, but if it doesn&#8217;t engage your target audience or attract readers, is it really worth the effort? Use these tips to update the look, feel, and content of your blog.<\/p>\n<p>It will not only strengthen your credibility within your field but also help your search engine rankings and <a href=\"https:\/\/www.lcn.com\/blog\/ultimate-guide-to-increasing-conversions\/\">increase conversion rates<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your Say!<\/h2>\n<p>Have you had success with revitalising your business blog? What worked for you? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Worried your visitors might be bouncing from your blog because it&#8217;s just a little boring? Never fear! Revitalise your blog with these simple tips.<\/p>\n","protected":false},"author":31,"featured_media":2715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,23,24],"tags":[4],"class_list":["post-2701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","category-blogging","category-branding","tag-beginner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Revive Your Boring Old Business Blog - LCN.com<\/title>\n<meta name=\"description\" content=\"Worried your visitors might be bouncing from your blog because it&#039;s just a little boring? Never fear! 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Revitalise your blog with these simple tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow a successful website with the LCN Business Hub\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/lcndotcom\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-30T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-09T09:19:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/revive-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Preedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Preedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/\"},\"author\":{\"name\":\"Nathan Preedy\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"headline\":\"How to Revive Your Boring Old Business Blog\",\"datePublished\":\"2015-03-30T09:00:00+00:00\",\"dateModified\":\"2021-07-09T09:19:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/\"},\"wordCount\":891,\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/revive-blog.jpg\",\"keywords\":[\"Beginner\"],\"articleSection\":[\"Basic SEO\",\"Blogging\",\"Branding\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/\",\"url\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/\",\"name\":\"How to Revive Your Boring Old Business Blog - LCN.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/how-to-revive-your-boring-old-business-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/03\/revive-blog.jpg\",\"datePublished\":\"2015-03-30T09:00:00+00:00\",\"dateModified\":\"2021-07-09T09:19:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"description\":\"Worried your visitors might be bouncing from your blog because it's just a little boring? 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