{"id":2688,"date":"2015-03-26T10:00:00","date_gmt":"2015-03-26T10:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=2688"},"modified":"2021-07-09T10:18:34","modified_gmt":"2021-07-09T09:18:34","slug":"8-reasons-your-business-needs-mobile-email-marketing","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/8-reasons-your-business-needs-mobile-email-marketing\/","title":{"rendered":"8 Reasons Your Business Needs Mobile Email Marketing"},"content":{"rendered":"

More people are accessing the internet via mobile devices than ever. In fact, according to recent studies<\/a>\u00a0a massive 58% of the UK population now regularly access the internet via mobile.<\/p>\n

As such companies are finding themselves under increasing pressure to prioritise mobile in all areas of their Internet marketing campaigns.<\/p>\n[Tweet “Do email marketing but don’t optimise for mobile? Read this…”]\n

No longer is having a responsively designed website enough: Companies now need to ensure that they can provide an excellent user experience for all mobile users, and email is no exception.<\/p>\n

Consider the following eight reasons why your business needs to adopt a mobile email marketing strategy:<\/p>\n

 <\/p>\n

1 – Your Audience is Mostly Mobile<\/h2>\n

According to a study carried out by Experian in 2014, 53%<\/a> of total email opens took place on a mobile device, and this figure is constantly increasing.<\/p>\n

In other words, emails are more likely to be opened and read on a mobile email client rather than on a desktop computer, and for an increasing number of consumers, mobile is the actually only way that they access the Internet and their email.<\/p>\n

 <\/p>\n

2 – It Provides a Superior User Experience<\/h2>\n

An email newsletter which has been designed only with the big screen in mind will likely not provide an optimal experience on a mobile device.<\/p>\n

Link elements and buttons tend to be smaller and more difficult to interact with on a touchscreen, while other on-page elements might be relatively difficult to view comfortably.<\/p>\n

With a responsive mobile design, business emails are far more accessible to consumers.<\/p>\n

 <\/p>\n

3 – Mobile Is Not Complicated<\/h2>\n

Thanks to the growing number of responsive email newsletter templates available, optimising for mobile is no longer complicated, and it doesn’t even have to cost you anymore either.<\/p>\n

Mobile Internet and email are now very much in the mainstream, with most email marketing services providing a wide range of templates and other tools to help optimise your content delivery for the small screen as well as other devices.<\/p>\n

However, the most successful marketers tend to separate their traditional and mobile campaigns to best leverage each platform.<\/p>\n

 <\/p>\n

4 – Your Results Will Improve<\/h2>\n

A third of people already exclusively, or almost exclusively, view their emails using a mobile device, making open rates for mobile-friendly emails much higher.<\/p>\n

Provided that your email marketing landing pages are also optimised for mobile, click-through and conversion rates will also increase.<\/p>\n

 <\/p>\n

\"Open<\/p>\n

 <\/p>\n

With the increased reach afforded by mobile-optimised content, your return on investment will be significantly higher.<\/p>\n

 <\/p>\n

5 – It’s Important for Local Businesses<\/h2>\n

Mobile marketing is particularly important for local businesses, not least because consumers are more likely than ever before to turn to the Internet when looking for local businesses.<\/p>\n

Likewise, optimising your email for mobile allows you to capitalise on the fact that many people who go online when they are on the move have local intent. \u00a0<\/p>\n

 <\/p>\n

6 – Promotions Are More Accessible<\/h2>\n

An email newsletter campaign is a great way to entice your audience with exclusive special offers, but not everyone can be bothered to view their emails on a desktop computer and print out things like vouchers\u00a0from their email.<\/p>\n

However, with a mobile device, consumers can simply present such vouchers\u00a0in-store without having to print anything out, making promotions just that little bit more\u00a0accessible to your customers.<\/p>\n

 <\/p>\n

7 – It Works on All Devices<\/h2>\n

People continue to use desktop computers, as well as a range of other Internet-enabled devices, and this is not going to change any time soon.<\/p>\n

However, with a mobile-friendly and responsive design, your email newsletters will look the part on any device, regardless of the size of the screen.<\/p>\n

 <\/p>\n

\"all<\/a><\/p>\n

 <\/p>\n

With the increasing number of ways people access the Internet, responsive designs present an affordable and practical solution.<\/p>\n

 <\/p>\n

8 – Stand Out among the Competition<\/h2>\n

According to a report by Marketing Sherpa<\/a> in 2013, some 58% of businesses claimed that they did not optimise their emails for mobile, and while the gap is narrowing, many are still finding themselves being left behind.<\/p>\n

In order to keep up with the competition, and better still, stand out in the marketplace, you’ll need to prioritise mobile for the delivery of your content.<\/p>\n

Here at LCN we provide world-class email hosting services<\/a>. Get in touch<\/a> to find out how we can help your business.<\/strong><\/p>\n

 <\/p>\n

Conclusion<\/h2>\n

While responsive email designs are important, they only present the first step towards building a more mobile-friendly digital marketing strategy.<\/p>\n

After all, many mobile clients still don’t even support media queries, and many don’t display images by default either.<\/p>\n

For best results, companies should prioritise mobile when it comes to email marketing rather than assuming that a single responsive design offers an optimal user experience across all devices.<\/p>\n

It is for this reason that many marketers are adopting separate strategies for mobile and desktop users.<\/p>\n

Related:<\/strong><\/p>\n