{"id":2675,"date":"2015-03-24T10:00:00","date_gmt":"2015-03-24T10:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=2675"},"modified":"2021-07-09T10:16:53","modified_gmt":"2021-07-09T09:16:53","slug":"10-essential-tips-for-effective-content-marketing","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/10-essential-tips-for-effective-content-marketing\/","title":{"rendered":"10 Essential Tips for Effective Content Marketing"},"content":{"rendered":"

According to a worldwide Content Marketing Trends survey<\/a>, 89% of companies that use content marketing are confident that it is either “very successful” or “somewhat successful”.<\/p>\n

These survey results are an overwhelming validation of content marketing in a climate where brands are clamouring for consumers’ attention.<\/p>\n[Tweet “Follow these 10 simple tips for more effective content marketing…”]\n

So, how do you ensure your business is one of the 9\/10 that find content marketing to be an effective form of promotion?<\/p>\n

We can help you, with the following top ten tips:<\/p>\n

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    Set goals<\/h2>\n<\/li>\n<\/ol>\n

    If you set content marketing goals, you will increase your chances of success. After all, if you don’t know what you want to achieve, you can’t focus on getting there.<\/p>\n

    Set SMART goals<\/a> and break them down into achievable components. Then, plan your content marketing so that it is designed to meet those aims.<\/p>\n

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      Don’t just publish and go<\/h2>\n<\/li>\n<\/ol>\n

      Looking at the success of each piece of content you produce can help you to understand your audience.<\/p>\n

      Do particular topics encourage high rates of social sharing? Are certain formats ignored by your audience, while others are consumed enthusiastically?<\/p>\n

      If you don’t look at your analytics<\/a> and social sharing stats, you will never truly grasp what is working for your business.\u00a0Complete\u00a0a content audit<\/a> to really get a feel of what content resonates with your readers.<\/p>\n

       <\/p>\n

      \"mozIdentifying top pages with Open Site Explorer<\/em><\/p>\n

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      Use heat maps in-page analytics to find out how much of a post your audience really reads, and analytics to see which links are clicked and which content leads to conversions.<\/p>\n

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        Leverage staff specialisms<\/h2>\n<\/li>\n<\/ol>\n

        Within your small business, there are members of staff who each have specialist expertise in different areas.<\/p>\n

        Take advantage of this unique knowledge by tasking your employees with creating content based on their particular role or insights, or interview them to produce original content for your marketing.<\/p>\n

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          Re-purpose existing content<\/h2>\n<\/li>\n<\/ol>\n

          Not all content has to be brand new, but it does have to be fresh to keep consumers’ interest.<\/p>\n

          Existing content can be repurposed, as long as it becomes something that is genuinely valuable. Dry rewrites or a half-hearted audio recording of a blog post won’t fool anybody.<\/p>\n

          However, adding real value to existing content and presenting it in a truly new way can be a great way to present an updated viewpoint or useful information.<\/p>\n

          Check out our guide on how to repurpose<\/a> your old content.<\/p>\n

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            Promotion, promotion, promotion<\/h2>\n<\/li>\n<\/ol>\n

            There is no point creating wonderful content if nobody ever sees it.<\/p>\n

            Make sure you have a system in place to share and promote both new and existing content to ensure it reaches the highest number of relevant consumers.<\/p>\n

            This ongoing social promotion should include:<\/p>\n

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