{"id":2502,"date":"2015-03-04T10:00:00","date_gmt":"2015-03-04T10:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=2502"},"modified":"2021-07-22T08:43:54","modified_gmt":"2021-07-22T07:43:54","slug":"beginners-guide-to-rich-snippets-and-schema-markup","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/beginners-guide-to-rich-snippets-and-schema-markup\/","title":{"rendered":"What are Rich Snippets? – Beginner’s Guide"},"content":{"rendered":"

Underneath every Google search result are snippets, i.e. extracts of information that describe what is on a webpage – in most cases this would the page meta description<\/a>. People carrying out searches use these snippets to decide which link in the results to click.<\/p>\n

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\"android<\/p>\n

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What are rich snippets?\u00a0<\/h2>\n

Rich snippets are designed to enhance the information that Google gleans from a site by providing additional data, offering users more of the details they need to make a more considered decision.<\/p>\n

Looking for a recipe? It’s likely that the one with golden stars, a calorie count and an image will catch your eye.<\/p>\n

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\"wholemeal<\/p>\n

How to create rich snippets for Google<\/h2>\n

Rich snippets should definitely be part of how you present yourself on Google, they are amazing for SEO and if done right, they will almost certainly generate more traffic to your website.\u00a0\u00a0<\/p>\n

Rich snippets make your product or service show up differently in a search listing. They will display prices, reviews and product images in an effort to attract more clicks than text-only listings, and those clicks lead to more purchases because the buyer arrives at the target site already well informed about the product and pricing.<\/p>\n

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\"google<\/p>\n

These additional details are rich snippets. Any website owner can insert code into their website’s HTML that helps Google to understand what they have to offer and, although this does not guarantee that rich snippets will appear in search listings, if they are inputted correctly and the site is good quality, they are far more likely to be implemented.<\/p>\n

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Schema.org<\/h2>\n

In 2011, Google surprised many by working with Yahoo! and Bing to create schemas that could be included by website owners and understood by all of the major search engines.<\/p>\n

By using some uniform, recommended code, webmasters could make their businesses and websites stand out against the competition with added information in their search engine listing.<\/p>\n

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\"schemas<\/p>\n

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The explanatory website<\/a><\/span> says that “Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines”.<\/p>\n

These ‘shared vocabularies’ are paired with microdata, which is a way to include metadata within the HTML of a webpage in a way that is understood by search engines but not visible to browsers.<\/p>\n

These days, there are many, many topics<\/a><\/span> that can be catered for with schema.org, from airlines to warranty promises, so how do you set up the microdata on your website?<\/p>\n

Schema Creator<\/a><\/span> is a very useful, free, online tool. Schema Creator uses simple online forms that generate the microdata required to meet schema.org requirements. It is currently able to create schema data for:<\/p>\n

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