{"id":2343,"date":"2015-02-11T10:00:00","date_gmt":"2015-02-11T10:00:00","guid":{"rendered":"https:\/\/www.lcn.com\/blog\/?p=2343"},"modified":"2021-07-12T09:25:04","modified_gmt":"2021-07-12T08:25:04","slug":"page-load-time-important-google-pagespeed-insights-explained","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/","title":{"rendered":"Why Page Load Time is Important: Google PageSpeed Insights Explained"},"content":{"rendered":"<p>PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual webpages on both mobile and desktop devices.<\/p>\n<p>Although page speed is commonly confused with website speed, the former is actually more important, since it deals with individual\u00a0pages that may include sales and lead generating landing pages.<\/p>\n[Tweet &#8220;Find out how fast your web pages are with Google PageSpeed Insights. Get started&#8230;&#8221;]\n<p>The <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a> application fetches each URL once on a desktop client and once on a mobile client in order to provide a score out of 100 points. Google recommends that you aim for a score of 85 or above.<\/p>\n<p>While the performance of a web page is also largely dictated by the user&#8217;s network connection to it, there are still many things that you can do to make sure that your website and its pages are optimally configured to provide the best performance.<\/p>\n<p>After analysing a webpage&#8217;s performance, PageSpeed Insights will provide suggestions in the form of colour-coded icons to tell you about important issues, minor issues and things that are working optimally.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why Page Speed Is Important<\/h2>\n<p>Given the rather short attention span of the typical Web user, particularly if they are browsing from a mobile device, it shouldn&#8217;t be difficult to see why page speed is so important.<\/p>\n<p>If a web page takes too long to load up on either a desktop or mobile browser, it will be driving away huge numbers of visitors.<\/p>\n<p>A webpage&#8217;s bounce rate refers to the number of people who visit the page only to leave within a few seconds having not engaged with any of the content on the page.<\/p>\n<p>More often than not, a <a href=\"https:\/\/www.lcn.com\/blog\/bounce-rates-explained\/\" target=\"_blank\" rel=\"noopener\">high bounce rate<\/a> is a result of a poorly performing website or individual web page.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2352 size-full\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/analytics-bounce.png\" alt=\"analytics bounce\" width=\"756\" height=\"517\" srcset=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/analytics-bounce.png 756w, https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/analytics-bounce-300x205.png 300w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><em>Bounce rate &#8211; Google Analytics<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Consider how long it typically takes you to abandon a webpage when it takes too long to load. Particularly if you haven&#8217;t visited the website before, you&#8217;ll likely start looking elsewhere pretty quickly, and the chances are that your potential leads or customers will be doing the same thing.<\/p>\n<p>The way in which we consume media these days is very different to how it was only a few years ago, and given that many of us access the Internet on the move, we usually don&#8217;t have the time or the patience to stare at a loading screen.<\/p>\n<p>Aside from user experience, page speed can also affect your organic search engine rankings.<\/p>\n<p>Page speed is one of the <a href=\"https:\/\/www.lcn.com\/learn\/seo-ranking-factors\" target=\"_blank\" rel=\"noopener\">ranking factors<\/a> that Google&#8217;s algorithm uses to determine the ranking of a website in the search results. Whilst page speed is not a huge ranking factor, it is still fairly important and should never be overlooked due to how badly a slow load can affect bounce rates.<\/p>\n<p>For example, if a webpage does not perform well on mobile devices, it will not be as likely to make it to the first page of the search results in mobile searches.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to Measure Speed with PageSpeed Insights<\/h2>\n<p>Using the PageSpeed Insights application couldn&#8217;t be easier. All you need to do is enter the URL for the webpage you want to measure and click &#8220;Analyse&#8221; to receive a full report.<\/p>\n<p>At the top of the report, you&#8217;ll see a section accompanied by a red exclamation mark detailing important issues to fix.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1201 aligncenter\" src=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/google-site-speed.png\" alt=\"google site speed\" width=\"1349\" height=\"631\" \/><em>Google Page Speed<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In the next section, accompanied by a yellow exclamation mark, you&#8217;ll see a list of relatively minor issues that you should also consider fixing if there is not a lot of work involved.<\/p>\n<p>Finally, the webpage will have two reports, one for mobile and one for desktop, each with its own scores and list of issues and potential issues.<\/p>\n<p>Simply navigate through the two tabs at the top of the report to view each one.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to Improve Page Speed<\/h2>\n<p>PageSpeed Insights provides a wealth of useful tips on how to fix any issues that it finds. Following are some tips to ensure optimal page performance:<\/p>\n<p>&nbsp;<\/p>\n<p>.\u00a0\u00a0 Ensure that all images are properly formatted and compressed.<\/p>\n<p>.\u00a0\u00a0 Combine and compress CSS and JS files to reduce the number of requests.<\/p>\n<p>.\u00a0\u00a0 Minimise the number of HTTP requests required to render the page.<\/p>\n<p>.\u00a0\u00a0 Use browser caching so that content doesn&#8217;t have to be re-downloaded.<\/p>\n<p>.\u00a0\u00a0 Compress HTML, CSS and JavaScript content.<\/p>\n<p>.\u00a0\u00a0 Reduce the number of redirects as much as possible.<\/p>\n<p>.\u00a0\u00a0 Avoid unnecessary DNS lookups by reducing the number of hostnames.<\/p>\n<p>.\u00a0\u00a0 Prioritise above-the-fold content by styling it with a separate CSS file.<\/p>\n<p>.\u00a0\u00a0 Minimise the number of plugins and widgets if you use a CMS.<\/p>\n<p>&nbsp;<\/p>\n<p>Addressing the above issues can provide enormous benefits for individual web pages, but at the same time, don&#8217;t forget about important factors that influence the speed of your website as a whole.<\/p>\n<p>Choosing the right <a href=\"https:\/\/www.lcn.com\/web-hosting\" target=\"_blank\" rel=\"noopener\">hosting<\/a>\u00a0package for your website is important; you may even need your own <a href=\"https:\/\/www.lcn.com\/cloud-servers\">cloud server<\/a> if you\u00a0expect high traffic levels or use applications on your site that require dedicated memory and processing power.<\/p>\n<p>For more technical fixes, you may want to contact your web designer to implement some of the work.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your Say!<\/h2>\n<p>Do you pay attention to your site and page speed? Have you ever had any customers complain of slow loading? What did you do to address the issue? Leave a message below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let&#8217;s get started&#8230;<\/p>\n","protected":false},"author":31,"featured_media":2358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,21],"tags":[5],"class_list":["post-2343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engines","category-technical-seo","tag-intermediate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beginners Guide to Google PageSpeed Insights - LCN.com<\/title>\n<meta name=\"description\" content=\"PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let&#039;s get started...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beginners Guide to Google PageSpeed Insights - LCN.com\" \/>\n<meta property=\"og:description\" content=\"PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let&#039;s get started...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow a successful website with the LCN Business Hub\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/lcndotcom\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-11T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-12T08:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Preedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Preedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\"},\"author\":{\"name\":\"Nathan Preedy\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"headline\":\"Why Page Load Time is Important: Google PageSpeed Insights Explained\",\"datePublished\":\"2015-02-11T10:00:00+00:00\",\"dateModified\":\"2021-07-12T08:25:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\"},\"wordCount\":911,\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg\",\"keywords\":[\"Intermediate\"],\"articleSection\":[\"Search Engines\",\"Technical SEO\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\",\"url\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\",\"name\":\"Beginners Guide to Google PageSpeed Insights - LCN.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg\",\"datePublished\":\"2015-02-11T10:00:00+00:00\",\"dateModified\":\"2021-07-12T08:25:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"description\":\"PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let's get started...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage\",\"url\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg\",\"contentUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg\",\"width\":1200,\"height\":685,\"caption\":\"loading bar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"LCN.com\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.lcn.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Technical SEO\",\"item\":\"https:\/\/www.lcn.com\/blog\/category\/technical-seo\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Why Page Load Time is Important: Google PageSpeed Insights Explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#website\",\"url\":\"https:\/\/www.lcn.com\/blog\/\",\"name\":\"Grow a successful website with the LCN Business Hub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lcn.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\",\"name\":\"Nathan Preedy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"url\":\"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"Nathan Preedy\"},\"description\":\"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beginners Guide to Google PageSpeed Insights - LCN.com","description":"PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let's get started...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/","og_locale":"en_GB","og_type":"article","og_title":"Beginners Guide to Google PageSpeed Insights - LCN.com","og_description":"PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let's get started...","og_url":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/","og_site_name":"Grow a successful website with the LCN Business Hub","article_publisher":"http:\/\/www.facebook.com\/lcndotcom","article_published_time":"2015-02-11T10:00:00+00:00","article_modified_time":"2021-07-12T08:25:04+00:00","og_image":[{"width":1200,"height":685,"url":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg","type":"image\/jpeg"}],"author":"Nathan Preedy","twitter_card":"summary_large_image","twitter_creator":"@lcndotcom","twitter_site":"@lcndotcom","twitter_misc":{"Written by":"Nathan Preedy","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#article","isPartOf":{"@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/"},"author":{"name":"Nathan Preedy","@id":"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069"},"headline":"Why Page Load Time is Important: Google PageSpeed Insights Explained","datePublished":"2015-02-11T10:00:00+00:00","dateModified":"2021-07-12T08:25:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/"},"wordCount":911,"image":{"@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg","keywords":["Intermediate"],"articleSection":["Search Engines","Technical SEO"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/","url":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/","name":"Beginners Guide to Google PageSpeed Insights - LCN.com","isPartOf":{"@id":"https:\/\/www.lcn.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage"},"image":{"@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg","datePublished":"2015-02-11T10:00:00+00:00","dateModified":"2021-07-12T08:25:04+00:00","author":{"@id":"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069"},"description":"PageSpeed Insights is a free tool that webmasters can use to measure the performance of individual web pages. Let's get started...","breadcrumb":{"@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#primaryimage","url":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg","contentUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2015\/02\/shutterstock_1980320751.jpg","width":1200,"height":685,"caption":"loading bar"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lcn.com\/blog\/page-load-time-important-google-pagespeed-insights-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"LCN.com","item":"\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.lcn.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Technical SEO","item":"https:\/\/www.lcn.com\/blog\/category\/technical-seo\/"},{"@type":"ListItem","position":4,"name":"Why Page Load Time is Important: Google PageSpeed Insights Explained"}]},{"@type":"WebSite","@id":"https:\/\/www.lcn.com\/blog\/#website","url":"https:\/\/www.lcn.com\/blog\/","name":"Grow a successful website with the LCN Business Hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lcn.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069","name":"Nathan Preedy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","url":"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"Nathan Preedy"},"description":"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential."}]}},"_links":{"self":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts\/2343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":18,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"predecessor-version":[{"id":5322,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts\/2343\/revisions\/5322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/media\/2358"}],"wp:attachment":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}