{"id":2143,"date":"2015-01-21T10:00:00","date_gmt":"2015-01-21T10:00:00","guid":{"rendered":"http:\/\/www.lcn.com\/blog\/?p=2143"},"modified":"2021-07-12T09:18:08","modified_gmt":"2021-07-12T08:18:08","slug":"increase-small-business-blog-engagement-288","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/increase-small-business-blog-engagement-288\/","title":{"rendered":"Increase Your Small Business Blog Engagement by 288%"},"content":{"rendered":"

Running a small business can be tough, particularly online.<\/p>\n

How many times have you been preached to that your business needs to blog in order to survive – and thrive<\/em> – within Google\u2019s search engines<\/a>?<\/p>\n

If you\u2019ve taken this advice on board and tried blogging for your website, or even hired people (whether part-time, permanent, freelance, outsourced or otherwise) to do your copywriting, you\u2019re missing out on something HUGE<\/em>.<\/p>\n

You may have had a dig around in Google Analytics<\/a>, or any other analytical software you may use for tracking how many visitors land on your website, and been surprised at how many visitors your blog receives \u2013 or how many it doesn\u2019t<\/em> receive, rather.<\/p>\n[Tweet “Increase blog engagement by 288% with Comment Collection. Find out how…”]\n

Let\u2019s say you\u2019re really proud of a blog post you\u2019ve written for your website. How many views has it had? How many social shares has it had? If it\u2019s a lot, then I\u2019m genuinely impressed.<\/p>\n

However, the reality is that the majority of a website\u2019s blog posts \u2013 particularly for small businesses \u2013 will go virtually unnoticed.<\/p>\n

This is because, despite people preaching about creating great content, writing blog posts is only a small piece of a rather large jigsaw puzzle.<\/p>\n

\u00a0<\/h2>\n

How to Get More Views on Your Small Business Blog<\/h2>\n

I’ve come\u00a0up with a simple technique that I’ve dubbed Comment Collection<\/a>, which will increase the views, comments, social shares and links back to your blog articles with just minimal effort.<\/p>\n

In fact, using this technique has led to my brand new website receiving a comment for one in every 50 visitors. This is a great figure, although the average is brought down by me responding to each comment I receive.<\/p>\n

Better than this, I\u2019m averaging a social share for one in every 5 visitors<\/em><\/strong>.<\/p>\n

That\u2019s right \u2013 one in 5 readers of my blog posts shares, likes, +1s, stumbles or whatevers them on social media.<\/p>\n

This is on a brand new website that I started just six weeks ago with zero social following and zero link opportunities to start with. In other words, I started from a completely blank canvas.<\/p>\n

I\u2019m about to talk you through the Comment Collection technique, something that has given my website the following statistics:<\/p>\n

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