{"id":1436,"date":"2023-10-19T15:55:25","date_gmt":"2023-10-19T14:55:25","guid":{"rendered":"http:\/\/www.lcn.com\/blog\/?p=1436"},"modified":"2023-12-21T10:45:27","modified_gmt":"2023-12-21T10:45:27","slug":"choose-right-domain-name-website","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/choose-right-domain-name-website\/","title":{"rendered":"How to choose a domain name for your website \u2013 7 top tips!"},"content":{"rendered":"\n

How to choose a domain name is possibly one of the most important questions you\u2019ll ask yourself when starting your online business. As your online identity, it can have a huge impact on your success.<\/p>\n\n\n\n

But what factors should you consider when choosing the right domain name? What should you look out for and what are the best practices for domain name selection in 2023?<\/p>\n\n\n\n

We\u2019ll answer these questions and more in this post, by sharing with you our 7 top tips for choosing a domain that works for your business \u2013 but more importantly, your audience.<\/p>\n\n\n\n

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Table of contents<\/h2>\n\n\n\n

Keep your domain name short and simple
<\/a><\/strong>– Why it’s important<\/a>
Make your domain name relevant and memorable
<\/a><\/strong>– How do you make your domain name relevant and memorable?<\/a>
Think about the future<\/a>
Check your domain name\u2019s availability and legality<\/a>
<\/strong>– Is your domain being used on social media?<\/a>
Choose the right domain name extension<\/a>
<\/strong>– Think about alternative extensions<\/a>
Research your domain name<\/a>
<\/strong>– Questions to ask yourself<\/a>
Register your domain name<\/a>
<\/strong>– Price<\/a>
– Features<\/a>
– Customer service<\/a>
– Security<\/a>
– Reputation<\/a>
Summary<\/a><\/strong><\/p>\n\n\n\n

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1. Keep your domain name short and simple<\/h2>\n\n\n\n
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One of the most basic rules for choosing a domain name is to keep it short and simple. Ideally, your domain name should be no longer than 15 characters and should be easy to spell and pronounce.<\/p>\n\n\n\n

www.thelongestdomainnameintheworldandthensome.com <\/strong>may be fun, but your customers would have trouble remembering it, not to mention typing it correctly!<\/p>\n<\/div>\n\n\n\n

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Why it’s important<\/h3>\n\n\n\n

According to a study by Gaebler.com<\/a>, the top 100,000 websites have an average of 9.1 characters in their domain names, with the top 1,000 websites having an average of 7 characters. Their research suggests that shorter domain names tend to perform better online.<\/p>\n\n\n\n

Of course, it\u2019s not easy to find a short and simple domain name that hasn\u2019t already been registered, especially if you\u2019re looking for a .com extension. You may want to think about using other extensions, such as .co.uk<\/a>, .net<\/a>, .online<\/a>, or .shop<\/a>, that are more likely to be available and relevant for your business.<\/p>\n\n\n\n

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2. Make your domain name relevant and memorable<\/h2>\n\n\n\n

When choosing a domain name, it\u2019s important to consider its relevance and memorability. Your domain name should reflect your brand identity and what you offer. It should also be catchy and memorable, so that it stands out and sticks in your visitors\u2019 minds.<\/p>\n\n\n\n

How do you make your domain name relevant and memorable?<\/h3>\n\n\n\n

One way is to use keywords in your domain name that describe your business and the benefits or services you provide. Keywords can help you rank higher on search engines, attract more organic traffic, and communicate what it is you have to offer.<\/p>\n\n\n\n

For example, if you\u2019re a personal trainer, you might want to use keywords like fitness, health, or workout in your domain name. Some examples would be fitnesspro.com, healthcoach.com, or workoutzone.com.<\/p>\n\n\n\n

Another option you can use is to choose a brandable domain name that\u2019s unique and creative. A brandable name can help you stand out from your competitors, build a loyal customer community, and create a strong identity for your business.<\/p>\n\n\n\n

For example, if you\u2019re a travel agency, you might want to use a brandable name that evokes a sense of adventure, fun, or discovery. Some example domains using this method are wanderlust.com, tripster.com, and explore.com.<\/p>\n\n\n\n

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3. Think about the future<\/h2>\n\n\n\n

When choosing a domain name, you should also think about the future of your business and the industry you\u2019re in. Don\u2019t limit yourself by choosing a domain name that is too specific. As your business grows, you may want to expand the services your offer or target a different audience. Make sure you pick a domain name that gives you room to grow.<\/p>\n\n\n\n

For example, let\u2019s say you\u2019re starting a blog about vegan recipes. You might be tempted to choose a domain name like veganrecipes.com. However, this might restrict your options if you decide to later branch out into other veganism related topics, like lifestyle, health, or activism.<\/p>\n\n\n\n

A better option might be to choose a more general domain name such as veganspot.com or veganworld.com, which will allow you to cover a wider range of topics and reach a broader audience.<\/p>\n\n\n\n

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4. Check your domain name\u2019s availability and legality<\/h2>\n\n\n\n
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Before you register your domain name, make sure it\u2019s not already taken by someone else or infringing on any trademarks. You can use our domain availability checker<\/a> to search for available domains and compare prices.<\/p>\n\n\n\n

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