{"id":1317,"date":"2014-11-05T10:00:00","date_gmt":"2014-11-05T10:00:00","guid":{"rendered":"http:\/\/www.lcn.com\/blog\/?p=1317"},"modified":"2021-07-19T09:51:21","modified_gmt":"2021-07-19T08:51:21","slug":"managing-business-online-reputation","status":"publish","type":"post","link":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/","title":{"rendered":"How to Manage Your Business Online Reputation"},"content":{"rendered":"

As a small business owner, you may not have the operating budget nor the instant\u00a0recognition of the big business brands.<\/p>\n

However, you have something they don’t have. You have the ability and drive to shower your customers with the type of personal attention they won’t get at a huge chain store.<\/p>\n[Tweet “Managing your business reputation online is easier than you think. Find out how… “]\n

So what if you don’t have the advertising budget of the gigantic chain store down the road? It doesn’t matter. Today, thanks to the Internet, you don’t need it. You just need to learn about, understand and utilise the power of online reputation marketing and your business will grow.<\/p>\n

 <\/p>\n

Where to Start<\/h2>\n

If you don’t already do so, start offline by making sure your customer’s experiences exceed their expectations.<\/p>\n

In these days of one-size-fits-all shopping, where many businesses\u00a0are more concerned with making their shareholders happy than their customers, small business owners have a definite advantage.<\/p>\n

Make your customers feel like they are the centre of your world, and treat them well. Know when to offer help and when to step back, and you will have customers for life.<\/p>\n

 <\/p>\n

What is\u00a0Reputation Marketing?<\/h2>\n

Reputation marketing and management is pretty simple, and you’re probably already doing it to some extent if you are a small business owner. If you’re not already familiar with it, rest assured that it’s a pretty easy concept to understand.<\/p>\n

Simply put, it’s the marketing of your business through the managing of online reviews, comments and feedback\u00a0of your customers.\u00a0<\/p>\n

In this day and age, people have the ability to review their purchasing experiences in almost real-time by simply whipping out their smartphones and thumbing a few keys.<\/p>\n

Websites\u00a0such as Tripadvisor\u00a0and Foursquare make it incredibly easy for them to do so.<\/p>\n

 <\/p>\n

\"googlePositive reviews – Google Reviews<\/em><\/p>\n

 <\/p>\n

The ease with which your customers can do this is why it’s so important to make sure their expectations of your business are not only matched, but are also exceeded.<\/p>\n

Related: How reviews can boost local SEO<\/a><\/strong><\/em><\/p>\n

 <\/p>\n

Find Out What People Are Saying About You Online<\/h2>\n

Your next step is to research your business online. Find out what people are saying. You can’t manage your business’s online reputation if you don’t know what your customers think of your products and service.<\/p>\n

To find out, conduct a simple web search for your business. Type in your company’s name and see what information comes back. The most important stuff is going to appear on the first page of the results.<\/p>\n

 <\/p>\n

\"your<\/p>\n

 <\/p>\n

That’s not to say anything beyond the first couple of pages isn’t\u00a0important – but prioritise the most visible comments, reviews and discussions.<\/p>\n

Once you have scanned Google for any mentions of your company on review sites, blogs, forums, move on to social media.<\/p>\n

Twitter and Facebook are probably the two key social networks – and definitely the most commonly used for complaints.<\/p>\n

Twitter has a very easy to use the advanced search feature<\/a>. From here you can search specific keywords, such as your company name, and filter by language, location, date, and even if the tweet\u00a0had a positive or negative tone.<\/p>\n

 <\/p>\n

\"Twitter<\/p>\n

 <\/p>\n

Facebook is a little different. When people leave comments on Facebook it is likely that they leave\u00a0either a post on your company Facebook page wall, or as a comment on a status or link you shared. The golden rule here is to never ignore a comment – even negative ones.<\/p>\n

Every negative review<\/a> is an opportunity to learn more about your customers and business, and to ultimately turn that negative experience into a positive one.<\/p>\n

 <\/p>\n

What You Can Learn from Your Search<\/h2>\n

Your search is probably going to reveal one of three things.<\/p>\n

 <\/p>\n

    \n
  1. Overwhelming positive comments.<\/strong>
    \nIf this is the case, give yourself a pat on the back, and keep doing what you’re doing.<\/p>\n

     <\/p>\n<\/li>\n

  2. A mix of positive and negative, but mostly negative.
    \n<\/strong>Inconsistent comments, with plenty of negativity and disappointed customers. If this is the case, take a deep breath, and don’t take the reviews personally. At least now you know what people are saying, and you can take steps to fix any problems.<\/p>\n

     <\/p>\n<\/li>\n

  3. People don’t even know you exist.
    \n<\/strong>You may find very little information, maybe none at all, about your business. If this is the case, you need to start building your brand. The good news is you have nothing negative to fix. The bad news is people may not even know you’re in business!<\/li>\n<\/ol>\n

     <\/p>\n

    How to Manage Your Online Reputation<\/h2>\n

    So, you’re treating your customers like the kings and queens they are, you understand reputation marketing and you’ve researched your business online and know what people are saying about you.<\/p>\n

    Now it’s time to start managing your online reputation. This doesn’t require a big budget, or one at all, for that matter. \u00a0<\/p>\n

    An easy way to so this is to regularly perform\u00a0web searches for your company. Make it a habit to search for your business every morning while you drink your coffee – make it part of your routine. Keep track of any new reviews and comments people leave.<\/p>\n

    If you don’t have time to perform these searches on a consistent basis, sign up for Google Alerts<\/a>. This is a free service that sends an email to you\u00a0any time your business’ name pops up. This\u00a0is a great guide<\/a> to get your started.<\/p>\n

     <\/p>\n

    \"googleGoogle Alerts is a great to find brand mentions fast<\/em><\/p>\n

     <\/p>\n

    Enlist help from colleagues, friends and family. If you just don’t want to worry with the day-to-day management of your online reputation, find someone you trust to deal with it.<\/p>\n

     <\/p>\n

    Reputation Marketing is good for Business<\/h2>\n

    It’s easy, and perfectly understandable, to get frustrated with the huge role reputation marketing can play in the success, or lack thereof, of your business. However, try to stay positive.<\/p>\n

    Yes, it takes time to manage and can potentially impact your business negatively, but good reputation marketing of a well-run business will help it thrive.<\/p>\n

    Even if you’re coming to the concept of reputation marketing rather late in the game, you have plenty of time to harness its immense power and use it to grow your business.<\/p>\n

     <\/p>\n

    Reputation Marketing is Worth Your Time<\/h2>\n

    As a small business owner, you’re no doubt incredibly busy and it’s probably overwhelming to consider adding another task to your to-do list. It’s easy to let reputation marketing fall to the back burner, but it’s a mistake to let it do so.<\/p>\n

    Your business needs a solid online reputation, and reputation marketing is how it will get one.<\/p>\n

    After all, you have spent all this time\u00a0building your own business, surely it’s worth putting aside 15 minutes a day to see what the rest of the world is saying about your company, and you!<\/p>\n

    In the long term, it will help your business thrive. A good reputation means your customers will freely recommend yours to friends and family – and we all how positive<\/a>\u00a0word-of-mouth can be for SMEs!<\/p>\n

     <\/p>\n

    Your Say!<\/h2>\n

    Do you keep up with what your customers say online? If so, what tools do you use? If you see something negative, what’s your first course of action? We’d love to know! So drop us a comment.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Word-of-mouth can make a break a small business. So it’s vital you manage your business’ reputation online, and it’s easier than you think.<\/p>\n","protected":false},"author":31,"featured_media":1324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,35,39],"tags":[4],"class_list":["post-1317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-search-engines","category-social-media","tag-beginner"],"yoast_head":"\nHow to Manage Your Business Online Reputation - LCN.com<\/title>\n<meta name=\"description\" content=\"Word-of-mouth can make a break a small business. So it's vital you manage your business' reputation online, and it's easier than you think.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Manage Your Business Online Reputation - LCN.com\" \/>\n<meta property=\"og:description\" content=\"Word-of-mouth can make a break a small business. So it's vital you manage your business' reputation online, and it's easier than you think.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Grow a successful website with the LCN Business Hub\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/lcndotcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-05T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-19T08:51:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1061\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Preedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:site\" content=\"@lcndotcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Preedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\"},\"author\":{\"name\":\"Nathan Preedy\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"headline\":\"How to Manage Your Business Online Reputation\",\"datePublished\":\"2014-11-05T10:00:00+00:00\",\"dateModified\":\"2021-07-19T08:51:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\"},\"wordCount\":1268,\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg\",\"keywords\":[\"Beginner\"],\"articleSection\":[\"Branding\",\"Search Engines\",\"Social Media\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\",\"url\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\",\"name\":\"How to Manage Your Business Online Reputation - LCN.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg\",\"datePublished\":\"2014-11-05T10:00:00+00:00\",\"dateModified\":\"2021-07-19T08:51:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\"},\"description\":\"Word-of-mouth can make a break a small business. So it's vital you manage your business' reputation online, and it's easier than you think.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage\",\"url\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg\",\"contentUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg\",\"width\":1500,\"height\":1061,\"caption\":\"star rating\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"LCN.com\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.lcn.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Branding\",\"item\":\"https:\/\/www.lcn.com\/blog\/category\/branding\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How to Manage Your Business Online Reputation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#website\",\"url\":\"https:\/\/www.lcn.com\/blog\/\",\"name\":\"Grow a successful website with the LCN Business Hub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lcn.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069\",\"name\":\"Nathan Preedy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"url\":\"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"Nathan Preedy\"},\"description\":\"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Manage Your Business Online Reputation - LCN.com","description":"Word-of-mouth can make a break a small business. So it's vital you manage your business' reputation online, and it's easier than you think.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/","og_locale":"en_GB","og_type":"article","og_title":"How to Manage Your Business Online Reputation - LCN.com","og_description":"Word-of-mouth can make a break a small business. So it's vital you manage your business' reputation online, and it's easier than you think.","og_url":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/","og_site_name":"Grow a successful website with the LCN Business Hub","article_publisher":"http:\/\/www.facebook.com\/lcndotcom","article_published_time":"2014-11-05T10:00:00+00:00","article_modified_time":"2021-07-19T08:51:21+00:00","og_image":[{"width":1500,"height":1061,"url":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg","type":"image\/jpeg"}],"author":"Nathan Preedy","twitter_card":"summary_large_image","twitter_creator":"@lcndotcom","twitter_site":"@lcndotcom","twitter_misc":{"Written by":"Nathan Preedy","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#article","isPartOf":{"@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/"},"author":{"name":"Nathan Preedy","@id":"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069"},"headline":"How to Manage Your Business Online Reputation","datePublished":"2014-11-05T10:00:00+00:00","dateModified":"2021-07-19T08:51:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/"},"wordCount":1268,"image":{"@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg","keywords":["Beginner"],"articleSection":["Branding","Search Engines","Social Media"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/","url":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/","name":"How to Manage Your Business Online Reputation - LCN.com","isPartOf":{"@id":"https:\/\/www.lcn.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage"},"image":{"@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg","datePublished":"2014-11-05T10:00:00+00:00","dateModified":"2021-07-19T08:51:21+00:00","author":{"@id":"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069"},"description":"Word-of-mouth can make a break a small business. So it's vital you manage your business' reputation online, and it's easier than you think.","breadcrumb":{"@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#primaryimage","url":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg","contentUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/uploads\/2014\/10\/shutterstock_191294279.jpg","width":1500,"height":1061,"caption":"star rating"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lcn.com\/blog\/managing-business-online-reputation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"LCN.com","item":"\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.lcn.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Branding","item":"https:\/\/www.lcn.com\/blog\/category\/branding\/"},{"@type":"ListItem","position":4,"name":"How to Manage Your Business Online Reputation"}]},{"@type":"WebSite","@id":"https:\/\/www.lcn.com\/blog\/#website","url":"https:\/\/www.lcn.com\/blog\/","name":"Grow a successful website with the LCN Business Hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lcn.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.lcn.com\/blog\/#\/schema\/person\/e6493782266f4474f2c90dc96682d069","name":"Nathan Preedy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","url":"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/www.lcn.com\/blog\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"Nathan Preedy"},"description":"Nathan has been with team.blue since 2005 and has a background in Technical Support. He is passionate about helping customers find the best product for them and use it to its full potential."}]}},"_links":{"self":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":30,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"predecessor-version":[{"id":5472,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/posts\/1317\/revisions\/5472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/media\/1324"}],"wp:attachment":[{"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lcn.com\/blog\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}