Three Free Google Tools You Should Be Using
Over the past few years Google tools have also become a common sight. Today we have an abundance of data Google allows us to mine. Whether you are concerned about improving your search engine optimisation efforts or making sure your brand reputation is being managed effectively… there is a free tool for that.
In this post I will provide you with an overview of 3 free Google tools which can help you focus your online marketing efforts and achieve better results.
1. Google Trends
Google Trends is a keyword research tool that can help you see at a glance how many people are searching on Google for the keywords you’re considering. Since Google is far and away the search engine of choice, focusing on Google keywords information provided can prove to be quite helpful.
Google trends can be very useful as a tool for helping you choose keywords which you can use for your SEO efforts. Another huge benefit of trends is it will help you plan your marketing efforts in advance of busy seasonal times and allow you to ensure your business has the stock/staff levels to cope with peak times of the year.
Visit Google Trends
2. Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Some handy uses of Google Alerts include:
• monitoring a developing news story
• monitoring mentions of your brand
• keeping current on a competitor or industry
Used effectively, Google Alerts can be a very useful brand management and customer retention tool.
Set up Google Alerts
3. Google AdWords Keyword Tool
Perhaps the best tool to use for your online marketing strategy is Google’s Adwords Keyword Tool. You can use this tool to have Google actually analyze the content on your site and have it suggest to you what keywords you should be optimizing.
It will also show you some other information you need to know:
1. What is the volume of each keyword it suggests
2. What is the amount of competition competing for that keyword (at least in the Google Adwords system, which is a pretty good indicator of competition overall)
The Google AdWords Keyword Tool will also provide you with geographical data results to help you identify both global search traffic and search traffic within a specific country.
Access the Google AdWords Keyword Tool
There are literally dozens of useful free Google tools which can help webmasters and business owners.
Which is your favourite Google Tool?
