Finding relevant inbound links to your website

Last week I wrote a post highlighting the benefits of creating inbound links for potential customers rather than completely focusing on link building campaigns for search engines alone.
This week I wanted to give you a few tips to finding relevant high quality inbound links.

See what you competitors are doing:
To see the inbound links of a page in Google, you can simply use the following command in the Google search box:
link:www.widgets.com

By using the command above you can view who links to your competitors and see whether they may link to your website also. Remember though, Google won’t show all your back links, just a random sample.

To get a more comprehensive insight into your competitors’ links you can use the Yahoo Site Explorer Tool. This is an amazing tool to check the number of pages of the site indexed as well as to view inbound links to the site. siteexplorer.search.yahoo.com

Find directories relevant to your business:
When you are starting a new website one of the easiest ways to get inbound links is by submitting your website to directories. Although the actual link value your site may receive from directories could be quite low, the benefit of being listed within specific niche directories can definitely drive potential customers to your website.

Finding these links may be somewhat time-consuming. However, it is definitely worth spending a couple of hours at a start of any SEO campaign to find the key ones within your industry.

For example, if you own a London based marketing company simply search the major search engines using the following terms:
• London marketing company directory
• Marketing company directory London
• UK marketing company directory
• Marketing company directory
Replace the word company for companies and start again.

I hope you find these tips useful. Please feel free to add your comments below.

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