Blog entry
4. Selecting the Right Name for You
For a lot of new (and established) companies, the ideal .com domain name might already be taken. Or, for branding purposes, the choice of a keyword rich domain name may not be available. Site owners shouldn’t lose too much sleep over this, due to the fact that the weight search engines give to the URL of a website is still considered to be of limited importance when it comes to ranking well within the results pages.
However, if the website that you have chosen contains keywords that your company wishes to compete on then you should exploit this when choosing your inbound linking text (a.k.a. anchor text).
5. Anchor Text
Your website can garner a two-fold benefit when you manage to develop inbound links from websites. The first (and obvious) benefit is that these links can help your business by sending potential customers to your site. The second benefit is that Google and the other major search engines will see these links as votes of confidence, which will in turn, give your website a boost in its search engine rankings.
When developing inbound links it is important to take advantage of keywords that your site might be targeting. For example, LCN. registers domain names and offers a range of web hosting packages to help companies build an online presence. With this in mind, links that contain the anchor text Domain names and Web Hosting will help both visitors and search engines to understand what this website is all about. By developing links with keyword rich anchor text your website can rank higher in the search engine results for the terms that you are competing on.
You can see from the two examples of Anchor Text above, these links point to the specific part of the LCN website that provides each respective product (http://www.lcn.com/domain_names and http://www.lcn.com/web_hosting). This approach will help inform Google which page you want to be ranked for specific terms, and also, allow your visitors to reach the most appropriate page of your site when they are directed from external inbound links.
6.Landing Pages
When choosing keywords you feel are suitable to target your desired market you may end up with a list the length of your arm. Creating a website with a logical structure containing specific pages that highlight the range or products/services your company offers allows you to professionally and effectively optimize your entire site for all of your selected keywords.
For example, if your company sells office supplies and office stationary (both extremely competitive keyword phrases) you could still drive a large amount of traffic to landing pages that sell “Executive Leather Chairs” and “Printer Ribbons”. This is only an example, but, creating and optimizing specific landing pages is a technique that all websites could and should do regardless of what they are offering.
It is vital to note that your optimization efforts should never stop after your home page is completed. Your entire site should be professionally optimized for maximum results. If you take the time to optimise each page of your website you can benefit from a huge amount of free search engine traffic.
For a bit more information about how to promote your website, check out the LCN Site Promotion Packages
