Blog entry
1. Avoiding the Most Common (and Most Costly) SEO Pitfall
Deciding on which keywords to optimise your site for is the single most important aspect of any search engine optimization (SEO) strategy. If this part of the strategy is well thought out and given the proper attention, then you will give yourself a very strong foundation to build the rest of your optimisation techniques upon.
With this in mind, the opposite can be said for websites that make mistakes at this point. If you decide to dive straight into competitive keyword selection then there’s a very good chance of your site drowning in the oblivion of search engine results. Effective keyword choice when optimising your website requires a fine balance of research and modesty.
2. Chose Specific Keywords When You Are Starting Your SEO Campaign
If there are particular items or product ranges that your company sells then ensure that your keyword selection reflects this. Choosing general/non-specific keywords results in higher levels of competition.
If your website sells golf clubs then optimize your pages to match what kind of golf clubs you are offering. Do they have graphite shafts? Do you sell a left-handed selection? What kind of brand are they? The more specific your optimisation techniques are, the greater chance that you will have success within search engine rankings. Also, when someone finds your site on a specific search phrase, then there is a greater chance that they will convert.
3. Start on Your Front Door before Plotting Global Domination
When applicable, focusing on a regionalised market will result in a much more targeted approach, and, the competition will also lower significantly also. If you only sell your products and services within the UK make sure you contain specific phrases (e.g. United Kingdom, England, London, etc.) within your Title & Meta Description tags, and, in the body of your text.
When starting a new site/business, even if you have the intentions of growing your business to supply products and services globally it is usually best to target your optimisation techniques to your main regional market initially.
Once you start to perform well on these search terms, and you have the logistic capabilities to grow your business to target different overseas markets, then you can start to optimise your site to reflect your general business strategies.
Part 2 is coming soon. In the mean time, for a bit more information about how to promote your website before then, visit LCN Website Promotion Packages
